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Category: Best Practice

15 Apr

Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets. What's...
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15 Apr

A Gift for the B2B Industry: Digital Amplification of Trade Shows

Those who don’t know the B2B world would think that trade shows are saddled with poor reputation and an element of ‘annoyance’ or ‘repetition’. For those in the industry, you know that trade shows are the bread and butter of B2B. Trade shows have evolved from endless rows of booths and foldable tables to an activity with a special trade show marketing strategy team assigned to...
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5 Feb

Convert More Leads with a Good Landing Page

You've worked on social media campaigns, you've bought Google ads, you've worked on pay per click (PPC) campaigns, and you've sent out dozens of enticing emails to potential clients. They click on the link you've put in a blinking red box, and then land on your company's home page. For months on end, you have a high click-through rate (CTR) but little to no conversions...
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