The pandemic has changed the whole game of social media. 71% of people are making use of social media more than ever before. That’s a huge catch for brands to take advantage of.
Are you ready with striking strategies & upcoming trends for 2022? If not, then fasten your curiosity belts to get on a quick ride of 6 trends you don’t want to miss.
1.Social Media – One Stop for Ecommerce Marketing
91.91 % of companies utilize social media marketing tools as today’s audience rely on them to know more about brands.
Meta’s strategy is emerging towards making its platform a One-Stop-Shop for every need of a user & the brand.
The current updates are the same like
- “Shoppable” posts, in-app checkout model
- Recommending products to purchase via live video, etc.
Other platforms like Snapchat, Tiktok, etc. are also emerging towards a similar trend.
2.Content for Social Media is going to be Only about Videos in 2022
Video content is no new form of content for marketers. But, the way it is grasped by the users has changed drastically. The short format video content is what grabs the eyeballs of a user & that too in the first 3 secs is all you got!
Going ahead, the important aspect of video content will be how uniquely it is showcased to the audience. And, also the context should make users engage by keeping it relatable.
3.Augmented Reality is the Future!
Imagine a world of trying clothes on, virtually from home. Yes, that is the future social media is emerging towards. Every platform is majorly investing in AR technology to enhance the experience of the users. The features like:
- Snapchat’s Brand-Centric or Local Lens
- Instagram with Virtual Try-On feature &
- Facebook with Augmented Reality ads.
With AR technology becoming a niche for user-generated content, the brands will have to plan their strategies accordingly.
4.Meme Games are the Ultimate Trend!
If you have tons of followers but less engagement, then there is a short trick to increase it instantly. Just misspell something. Please do not try this, but do try meme marketing!
75% of millennials share memes every day on social media. A good meme encourages engagement as your followers share it with their peers & leave comments. It has proved to be a game-changer for many well-known brands like Zomato, Durex, Dunxo, Paytm, etc.
Going ahead, let your content not be debatable, but relatable!
5.Era of Micro-Influencers
Influencer marketing sounds like an out of the trend idea. But, it is not. It is an evergreen marketing strategy that has been evolving continuously.
Today’s audience relates to an influencer who shares honest, personal experiences & recommends any brand based on actual experiences. Also, for brands, the quality of followers matters more than the number of followers an influencer has.
This will lead to building an authentic platform for influencers with multiple entities working together to share how a brand’s products or services fit into a user’s life.
6.Everything is ‘Live Now’
The relation between the brands & users has become deeper with the evolving ways of digital communication. The personalized live sessions with the audience have made it easy for brands to connect & meet the audience where they are.
The recent developments focus on this:
- ‘Clubhouse’ leads influencers & brands finding their niche audience
- Increase in the number of Instagram Live Sessions
- Online Shops with purchasing products via live video
Let’s hope to emerge towards a more happening year ahead with these striking strategies!