Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs 25,000 crore was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.
With the government’s new demonetisation strategy especially, shoppers are also facing a severe cash crunch, and businesses are ‘cashing’ out on this opportunity. Retailers and e-commerce portals have offered people paying via card or online special discounts, which are further promoting online sales. With so many things going on, it’s possible that your brand can miss out. These ten simple marketing ideas for the festive season will ensure that your brand doesn’t get left behind in the holiday and shopping frenzy.