The account will be led by Ronika Shah, Group Account Director, Digital Republik.
Speaking on the same, Yeshwant Holkar, Co-Founder, UMOJA, said, “The word “Umoja” in Swahili means Inclusive and our ultimate goal is to enable accessible and great travel. By partnering with Digital Republik we are looking forward to using a differentiated thinking in building awareness of the amazing travel options available to our customers who are ‘specially-abled’. Digital Republik shares the same wavelength as my team’s & we are excited to work with them.”
Commenting on the win, Shah said, “No physical barriers should stop a person from travelling & exploring. We are committed to show UMOJA to the world, building a service where everyone can #TravelTogether. Building out and creating awareness about Accessible Travel in India will be our primary goal and we are lucky to be a part of UMOJA‘s mission & journey.”
For the record, UMOJA Travels offers ‘Accessible Tourism’ in India. Accessible tourism is the ongoing endeavour to ensure tourist destinations; products and services are accessible to all people, regardless of their physical limitations, disabilities or age. UMOJA provides all travel-related information so that people can quickly find the hotels that meet their needs and preferences.