Polygel today is a rapidly growing and diversified chemicals business with a global distribution footprint. They are a manufacturer and distributor of construction, specialty and performance chemicals in India and 40 other countries.

Polygel is an ISO 9001:2008 company. Our R&D team works closely with our customers to innovate customized products to help them improve the performance, yield and efficiency of their products, using state-of-the-art testing & analytical equipment and manufacturing processes at our plants.
THE OBJECTIVES/Challenges
  • Brand Recognition.
  • Biggest Competitor: Fevicol
  • Increase the customer base (The Carpenters).
  • Initiate repeat purchase of their Products.
Our Research
  • After gathering Carpenter data through our social media campaign, we found out:
    1. Around 85 % of the Audience are present on Facebook
    2. Out of which 70 % of them were active users
What we did
  • Created SMS based Loyalty Program called “Jodo aur Kamao”
  • Database retargeting on Facebook.
  • Targeted campaigns (Regional content) to specific audience.
THE IMPACT
  • 200% total Registration growth
  • 1 Lakh+ Carpenter Reach on Facebook
  • 47% Increased Repeat Sales
  • 7k+ Carpenter Registered
SNAPSHOTS
Want to see the needle move on your sales?