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20 Feb

Top 5 Digital Marketing Trends

Whether you’re a digital marketer or a casual social media user; you know how quickly the digital landscape changes. From new Facebook algorithms to the introduction of WhatsApp for Business to the advent of Artificial Intelligence, digital marketing evolves every year. 2018 is set to be no different and is arguably going to be the most exciting year for Digital Marketing, till date. Here are the top...
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20 Feb

Influencer Marketing Trends in 2018

Influencer marketing has been on a rise for a decade. It's one of the newest marketing strategies. Around 70% of consumers are influenced by peers recommendation when making a purchase and 30% are more likely to make a purchase when the recommendation is not by a celebrity. This is where bloggers and influencers come in. Consumers value the opinion of influencers more than celebrities because they...
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20 Feb

Digital Marketing Trends in Automotive Industry

Digital marketing is the new way to sell - with increasing levels of technology and reach across the globe; digital marketing has proven to be an effective medium of advertising. A clear indication of this trend is the soaring advertisement cost in traditional means of advertisement - newspapers and televisions.   Digital marketing companies in Mumbai are booming and have clients ranging from food to auto-dealers.   Yes, you...
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20 Feb

Importance of Emotions in B2B Marketing

Does Emotional Marketing ring a bell? Many Digital Marketing Companies now bring out an emotional touch while marketing. While marketing in the B2B Industry, it was always believed that purchase decisions are based on logic and rational thinking and B2C was all about emotions but now emotions play a huge role in both, B2B and B2C Marketing. Studies by neuroscientists have shed new light on the causes of behavior, specifically on...
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20 Feb

Brand Loyalty & Retention Rate Relationship

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital marketing firms and internet marketing companies. Customers don't always purchase products from websites. These statistics support the statement above - 92% of consumers who visit a site...
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18 Jan

Marketing automation trends you need to follow!

Traditional marketing automation was simple and did not require a lot of attention and effort. Earlier people would send email blasts, receive leads and leave the rest to their sales team. Although now we have taken a step up, marketers are asked to drive the consumer experience which has compelled them to take a more sophisticated approach.   According to SiriusDecisions, “Some 85% of B2B marketers using...
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18 Jan

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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18 Jan

Trends of Digital Marketing in Automotive Industries

As the automotive Industry gets bigger day by day, and digital marketing takes over the world at a quick pace, it surely is a great decision to combine these two forces. Using digital marketing in the automotive industry is a great idea for the growth and success of the automotive brands.   When researching and purchasing products, the user behavior has moved and the use of digital...
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18 Jan

The Growth of the Healthcare Industry with Digitalization

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...
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18 Jan

The Beauty Industry and YouTube

There has been a shift in the way marketers attract an audience. They no longer rely on photoshopped models of billboards and lifestyle magazines. Instead, they use YouTube as it has become the leading source of referral for major cosmetic brands today. YouTube is the new beauty counter and content creators are the new editors. As YouTube attracts much larger audiences than traditional print media...
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