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12 Dec

Why you need influencers as part of your marketing strategy

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...
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12 Dec

A guide to Instagram for Healthcare professionals

Instagram as a social media marketing tool has often been something more connected to the fashion or sports industry but it’s relevance in the healthcare industry has been enormous too. Making people aware about different home remedies and ways to avert problems, providing information about programs regarding diet control or pet issues or even simply keeping the hospital’s or medical institution’s name can have a...
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12 Dec

Why your school needs to go digital

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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12 Dec

Emerging trends within the online home furnishing industry

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...
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15 Nov

Marketing it B(Right) this Holiday Season

Over the last few years, e-commerce has completely monopolised holiday and festive sales. An enormous amount of money is spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There is a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. E-Commerce continues to...
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15 Nov

Role of social media in Recruitment

Until recently, human resource (HR) professionals used to rely on old-fashioned mediums such as newspapers, advertisements, portals, consultancies, and employee referrals to fulfill vacancies at their respective work places. However now, the role of social media in recruitment has becoming increasingly vital and will replace all the traditional sources of recruitment.   Reasons why we should go with social media recruitment are: Number of Users -...
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15 Nov

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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15 Nov

6 way to maximize your Brick and Mortar business

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet.   Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...
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15 Nov

How Instagram Ads Have Evolved to Make Advertising More Profitable

Ever since its inception, Instagram has seen a revolutionizing growth in terms of it being used as an advertising platform for businesses to reach out to their current and potential audiences. The number of Instagram users has been accounted to be approximately 800 million, with 500 million of them being daily users. In March last year, the Instagram advertising community grew from 1 million to 2...
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