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17 Nov

Digital Trends Affecting Travel and Tourism Marketing

The way in which many companies communicate with and market to their target demographics have changed drastically because of social media and digital presence. Especially for the travel and tourism sector, the rise of the Internet and the increased popularity of social channels has brought a major change in various marketing trends. Majority of the traveler's research destinations they are interested in and the activities...
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17 Nov

Healthcare Marketing – The Latest Trends

Healthcare can be defined as providing various kinds of medical products, equipment’s, and services to protect or increase the quality lives for patients. Quality healthcare is a very important factor in today’s world. In most countries, alongside the economy, quality healthcare is a major political issue. Diagnosis, prevention, cure and rehabilitation of patients affected by one or more health disorders are some parts which are covered in...
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17 Nov

Beauty Brands and Digital Marketing – A perfect match

How often do you see beauty brand billboard campaigns? Probably not too often, this is because most of the beauty brands have abandoned their traditional ways of marketing and are now shifting to digital platforms. Social media has created a vast number of strong communities which have now become the new source of marketing. Marketers are now shifting to these modern methods because it is cost-effective...
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17 Nov

The Digital Revolution in The Education Industry

Let’s go a little back in time; hundreds of years ago children would educate themselves via different means like self-directed plays and simple exploration.  Slowly classrooms were built and education started gaining importance. Today, education is evolving; digital marketing is playing a very important role in the Education Industry. Can you think of any reputed school or college which does not have a website or...
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17 Nov

Top Automotive Companies Which Provide Innovative Customer Experience

Customer Satisfaction and good customer experience are the primary goals of any brand. It brings goodwill to the brand name, and more people end up purchasing the product. A good customer experience means that the customer is not only satisfied with the product and service he received but his/her expectations are surpassed and he/she is delighted with what he/she experiences. Many digital agencies in Mumbai which are...
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12 Oct

Content Marketing – The underdog that is catching up

“Content Marketing is the future.” If you’re in the marketing space, you’ve probably heard this. Ever stopped to wonder why though? Before you’re overwhelmed with numbers, reasons, and lists, let’s understand what Content Marketing really is. Content marketing is the process of developing, executing, and delivering the content needed to create, nurture, and grow a company’s customer base. Many cite the 1895 launch of John Deere’s ‘The...
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12 Oct

The Need of the Hour – Online Reputation Management (ORM)

ORM is the process of improving brand image and building trust in customers, it also strives to eliminate any negative media harming the reputation of the firm. In today’s time we can see that most of the millennial generation use social media as a platform for everything from reading the news to buying clothes. Social Media has made communication much easier and Marketing much more cost...
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12 Oct

Tinder Swipes Right to Advertising

Surely, everybody today is familiar with Tinder. The ‘swipe right’ and ‘swipe left’ phrases have become a part of our daily lingo. With a user base of over 50 million, it is no surprise that digital marketing agencies have already approached the application with advertising. Tinder is one of the most popular applications used by millennials, and a great platform for brands to connect with...
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12 Oct

Healthcare Marketers Secret Weapon – The Phone

A phone was originally a device used to make calls and communicate with one another. Over the years, technology has made this piece of communication so advanced, that one can do almost anything and everything through a phone! With all kinds of professions and sectors turning their heads towards digital and social marketing, The Healthcare Market too can use the mobile phone as its secret weapon...
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12 Oct

Ways Travel Brands Can Improve the Customer Experience

As we all know, the travel industry is highly dependent on customer experience. Every company involved in the travel industry must ensure that its customers receive a satisfying service. In a survey conducted by DMA, about 59% of participants stated that they choose a travel company based on its value for money, while 58% choose a travel company based on the customer service. It is...
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