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14 Oct

SEO content Marketing for fitness Industry

If you are relatively new to the world of SEO Content Marketing, SEO basically refers to search engine optimization. It also refers to a process of optimizing a website that people search for via search engines like Google, Bing, etc. SEO strategies for fitness and health websites are essential.By content, we mean any information that exists on the web and is consumed by web users....
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14 Oct

Digital Amplifications of Trade Shows

Those who don’t know the B2B world would think that trade shows are saddled with poor reputation and an element of ‘annoyance’ or ‘repetition’. For those in the industry, you know that trade shows are the bread and butter of B2B. Trade shows have evolved from endless rows of booths and foldable tables to an activity with a special trade show marketing strategy team assigned to...
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14 Oct

Does Real Estate requires Digital Marketing

The impact of Digital Marketing in India’s real estate industry is undebatable. Buyers perform extensive research online before making a final purchase decision. Buyers use the internet as a tool to search for brokers, dealers, projects, and sellers, which in turn makes digital marketing a lucrative investment for the real estate Industry. Apart from the urban space, Digital Marketing is evolving rapidly in tier 2 and...
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14 Oct

4 Reasons why Retargeting for Small business

Imagine you walk into a store to buy a specific laptop. The store does not have that particular laptop but is the sole distributor for another model. The alternate model has specifications that is at par with the laptop that you walked in to buy. You walk out of the store confused about which laptop to buy. This is where remarketing helps. If the alternate model...
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14 Oct

The Power of Micro Influencers

The word in the city is that micro influencer marketing will explode in the near future. Over the most recent few months, the term micro influencer has turned into a trendy expression and it will stick around for good reason.  All in all, what are they and what precisely is all the hype about? An influencer with a smaller yet loyal and fast-growing following may be the...
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17 Sep

Brand Loyalty & Retention Rate Relationship

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital marketing firms and internet marketing companies. Customers don't always purchase products from websites. These statistics support the statement above - 92% of consumers who visit a site...
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17 Sep

Digital Marketing Trends in Automotive Industry

Digital marketing is the new way to sell - with increasing levels of technology and reach across the globe; digital marketing has proven to be an effective medium of advertising. A clear indication of this trend is the soaring advertisement cost in traditional means of advertisement - newspapers and televisions.   Digital marketing companies in Mumbai are booming and have clients ranging from food to auto-dealers.   Yes, you...
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17 Sep

“My Parents are on Facebook, Not Me!”

When Mark Zuckerberg launched Facebook, he was a 19-year-old in his second year at university. Fast forward 14 years and the young people who he was so successful in luring to Facebook to drive it to become the world’s biggest social networking site are now his biggest problem.   Facebook, the leading social media network with more than 2 billion users worldwide is losing young users at...
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17 Sep

Top Healthcare Marketing Trends 2018

Technology has taken over all our lives where we have become too dependent on the former. Technology is no more a need, it a necessity. People have shifted to using their phones for any form of medical aide rather than visiting a doctor’s clinic. Here are the 5 emerging healthcare trends of 2018.   Investment in the patient’s portal A patient portal is an online website or...
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17 Sep

Why Digital Marketing Automation for your Business?

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...
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