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16 May

The Education Industry and SEO, A Modern Revolution

Have you been hearing a lot about SEO lately? We are here to shed some light on “Search Engine Optimization”, when your webpage, video etc organically/naturally appears on the top in search engines like Google, Yahoo, Bing etc. Search engines rank pages in a manner where the most relevant content appears first for the user. SEO does not involve any sort of paid promotions, eg:...
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16 May

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
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16 May

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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16 May

How a customer loyalty program can save your business

Today, with overwhelming consumer choices, it’s hard to get people to buy your product or service, but what’s even harder, is to get people to buy something from you twice. Hence, many businesses offer customer loyalty programs. Loyalty programs can be anything, from points accumulation systems, to exclusive benefits, discounts, and services. A customer loyalty program for a small business, who’s main customer base would...
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16 May

Instagram – Powerhouse for Influencer Marketing

The rising growth of social media has prompted the ascent of the influencer marketing, all social media platforms have already absorbed it in. Influencer marketing is so far the most efficient way to market your products and services. Instagram, is one of the most advertised places to showcase your product. It is a place where you can showcase your product image with the help of...
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11 Apr

5 Reasons why your alcohol business needs to go Digital

Doesn’t everyone always want a piece of the pie?  Some of the big players in the alcohol industry have partnered with social media firms, making a major chunk of their marketing digital. Heineken works in partnership with Google, Facebook, and Twitter, spending over a quarter of its marketing budget on digital media. Branded alcohol digital campaigns are a boat you might want to hop onto. The...
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11 Apr

Loyalty Program – The Underdog of Digital Marketing

Did you know it costs a business 25 times more to attain a new customer than it does in retaining an existing customer? Not only that, but prevailing customers spend 67% more than new patrons. In short, customer loyalty really pays off and customer loyalty programs pay for themselves.   Customer loyalty programs have been around in some form or the other for decades. In today’s day, people...
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11 Apr

How Social Media Platforms Are Taking Over Online Shopping

Like food and water is a necessity to people, social media and e-commerce is a must for every business. A business cannot survive in this world of high competition without a digital presence. With the number of users increasing at an unbelievable pace, social media has taken over traditional advertising and is flourishing everywhere. A digital marketing agency with expertise in this field is a...
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11 Apr

Chat-Bots – The New Fad in the E-Commerce Industry?

Chat-bot is the new trend in tech and marketing, consumers love it. The ultimate goal of any brand or business is engaging their customers and this is now possible with artificial intelligence. Online marketing agencies believe that engagement in today’s day is all about conversational marketing. Conversational Marketing helps turn awareness into action, nurtures bi-directional communication and learns about their customers in their own words.   The...
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11 Apr

Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind

Its common knowledge, B2C marketers have dominated the video marketing space for a very long time. Are they facing some competition now? Yes! There are new opportunities that have opened up for B2B video marketing. According to a study conducted by Google, 70% of B2B buyers watch videos which are a part of their purchase journey. This figure has seen a massive jump of 52%...
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