As one of the largest gem labs in the world. Gemlogical science international is an independent commercial gemlogical laboratory which provides reliable, fast, and professional gemstone. Identification as well as grading and appraisal services to the global fine jewellery industry. In recent years, GSI has expanded its global footprint by opening offices in the United States, India, Israel,Belgium and Botswana.
OBJECTIVES
  • BUILD Brand & Service Awareness
  • To Create demand for services
  • Build relationship with Retailers & End-consumer
DR's CONTRIBUTION
  • Executed a well-thought strategy using online mediums - Emails, Social Media & Telephony Marketing
  • The Emailers served as touch point for the B2B Retailers. Live Event & Trade Show Marketing, creating awareness about their Stalls & presence was communicated via strategic mailers
  • Created & managed their Internet Reputation by having an active presence on relevant Jewellery & Trade Portals
  • Continuous updates & creative's were published on Social Media Platforms - Facebook, Twitter & Instagram
THE IMPACT
In a span of 1.5 years:
  • FB Fan base reached - 50k+ Likes
  • The Mailers had an Open Rate of 14% wherein the industry standards range between 3% to 5%
  • People reached through Online Marketing - 12 Million
  • Engaged Retailers - 5,50
Want to see the needle move on your sales?