The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand’s website.
With B2B e-commerce expected to hit 12 trillion USD…
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.
What’s…
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.
What’s…
Social media can make or brake a business before it gets off the ground
Click here to read more…
Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.
With the government’s…
In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare?
Sources say that over 40% of consumers claim that social media influences the…
Starting your own business could be the best or worst decision you make in your career. It could be extremely rewarding on the one hand, but also rather stressful on the other. Your company will make demands on your focus and time unlike any you’ve experienced before, but in the end, whether you succeed or fail, it should all be worth it.
While many factors go…
My 4 Frequently Used Apps:
Evernote:
“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.
Evernote product features have helped me become more productive, by consolidating my day all in one place.
From my Meeting and Strategy Notes, to tasks and…
Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that digital marketing has overthrown traditional marketing whereas others feel it is just the flavour of the season. Well the truth is, the two coexist harmoniously and work together to expand your brand like never before.
In order to stand apart from the crowd and be remembered,…
In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare?
Sources say that over 40% of consumers claim that social media influences the…
Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing?
Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With…
Since its takeoff in 2004, Facebook has always been on the lookout for ways to improve user experience, and has seen a number of modifications over the years. From the launch of the news feed and status updates in 2006 to the ‘like’ button in 2007, from numerous design updates to video view counts and click bait control, the Facebook algorithm is continuously evolving.
As long…
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The healthy living, fitness, and nutrition space is undergoing a massive growth spurt. The biggest change is that there are new ‘healthy lifestyle’ consumers who are hungry for resources and information.
According to a Accenture study, which analyzed the performance of 17 of the world’s largest healthcare, fitness, nutrition, and healthy lifestyle brands over a five-year period, the consumer healthcare market is expected to grow to…
