Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs 25,000 crore was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.
With the government’s…
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.
What’s…
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.
What’s…
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.
What’s…
Social media can make or brake a business before it gets off the ground
Click here to read more…
Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.
With the government’s…
Starting your own business could be the best or worst decision you make in your career. It could be extremely rewarding on the one hand, but also rather stressful on the other. Your company will make demands on your focus and time unlike any you’ve experienced before, but in the end, whether you succeed or fail, it should all be worth it.
While many factors go…
My 4 Frequently Used Apps:
Evernote:
“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.
Evernote product features have helped me become more productive, by consolidating my day all in one place.
From my Meeting and Strategy Notes, to tasks and…
Did we just hear a heartbreak?If the clothes you seek shouldn’t be ‘One-Size-Fits-All’, why should…
In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros.
By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million.
E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online…
A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.Facebook plays a major role in…
The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we’re here to help you do just that.
Why Influencer Marketing?
One…
Since the birth of Google, every internet junkie has one dream: To wake up one fine morning, open their laptop, and just watch the sales roll in.
While the internet has changed our means of communication & levelled the playing field, it has also provided the budding entrepreneurs an opportunity to pursue a life of ‘Autonomy & Abundance.’
Now every marketer knows that building a sustainable online…
If you’re a marketer, then you’ve heard about the rising star in town – Marketing Automation. Marketing Automation basically refers to the software that exists with the goal of automating marketing actions.
So what is Marketing Automation?
Marketing Automation is a category of technology which allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Many…
The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy.
While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what’s in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally…
Any guesses?Let us answer that for you. It definitely has to be the Play button. Agreed?
2015 was undoubtedly the year of Video Marketing. Somewhere in the range of 96% of B2B advertisers are presently utilizing video for drawing in groups of onlookers & standing out enough to be noticed in a swarmed market.
Video…
Times have changed & so has the importance that we accord to certain practices. Take E-mail marketing for example, over the last few years Email marketing has somewhat lost its first place in the popularity contest to its cooler younger brother social media.
However, research shows that e-mail marketing is still one of the most powerful way to reach your audience & drive conversions on a…
Over the past few years, with the rise in Internet penetration & smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO, it is quite different.
What is Local SEO?
Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that…
Real-time marketing is marketing which is performed “on-the-fly” to determine the best way to approach a particular customer at a particular time and place. For example, when there is a popular trend on social media or a large-scale event happening around the world and a brand joins the conversation and pushes it forward that is known as real-time marketing.
The earliest example of real-time mass marketing…
Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing.
Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content…
Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them.
These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends.
Let’s see how the emergence of social media has lead…
In the last decade or so the digital age has left humans with such a short attention span that even a goldfish can hold a thought for longer, according to a research.
Now Google says that 96% of consumers visit a website without completing the purchase for any number of reasons, and this is where remarketing comes into play. Remarking is a form of digital advertising…
The ‘Digital Genesis’ wing of Digital Republik encourages and helps startups, early stage companies and aspiring entrepreneurs to leverage digital marketing,
The customized training program helps startups understand strategic marketing concepts & the tools required to make informed decisions, effectively making them ‘self sufficient digital marketers’ to tackle the initial stage.
As part of our initiative, here are some cost effective marketing tactics for all those bootstrapped…