Digital Republik Bags UMOJA Travels' Digital Marketing Duties

Posted on Friday, Jan 20, 2017 by AdAge India
Digital Marketing Firm
Digital Republik strategy and tech led digital marketing agency, has won the digital marketing mandate for UMOJA Travels.

The account will be led by Ronika Shah, Group Account Director, Digital Republik.

Speaking on the same, Yeshwant Holkar, Co-Founder, UMOJA, said, "The word "Umoja" in Swahili means Inclusive and our ultimate goal is to enable accessible and great travel. By partnering with Digital Republik we are looking forward to using a differentiated thinking in building awareness of the amazing travel options available to our customers who are 'specially-abled'. Digital Republik shares the same wavelength as my team's & we are excited to work with them."

Commenting on the win, Shah said, "No physical barriers should stop a person from travelling & exploring. We are committed to show UMOJA to the world, building a service where everyone can #TravelTogether. Building out and creating awareness about Accessible Travel in India will be our primary goal and we are lucky to be a part of UMOJA's mission & journey."

For the record, UMOJA Travels offers 'Accessible Tourism' in India. Accessible tourism is the ongoing endeavour to ensure tourist destinations; products and services are accessible to all people, regardless of their physical limitations, disabilities or age. UMOJA provides all travel-related information so that people can quickly find the hotels that meet their needs and preferences.

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