Asian Heart Institute (AHI), India's No. 1 Heart Care Hospital, has been set up with an aim to provide world-class cardiac care in India. In just 13 years, we have treated more than 300,000 patients, and have completed over 35,000 angiographies and more than 20,000 heart surgeries. We have a staggering success rate of 99.83% in bypass surgeries and an overall 99.4% in cardiac surgeries. These success rates are among the highest in the world.
Objectives:
  • BUILD Brand & Service Awareness
  • To Create evangelists of healthy hearts, called 'Heart Ambassadors' which would be a powerful community that reaches out to others as torchbearers of hope, faith & discipline
DR's Contribution
  • Fit2RunHearts.com & the 'Heart Ambassadors' community was made into an Online Medium.
  • A Cheering Engine was created which enabled the world to encourage these heart patients through a 'Cheer' (Vote)
  • 2 Inspirational Viral Videos were filmed, which traced the journey of the Ex-Cardiac Patients to Marathon Runners.
The Impact
  • Cheers across 24 Ex Cardiac Patients: 200+
  • Increase in Facebook Fan base: 191%
  • Views on Video Stories of the Runners within 10 Days: 14,000+
  • Members have signed on to the Fit2RunHearts Club: 150+
SNAPSHOTS
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