{"id":4149,"date":"2021-02-25T09:42:38","date_gmt":"2021-02-25T09:42:38","guid":{"rendered":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/?p=4149"},"modified":"2021-02-26T05:59:56","modified_gmt":"2021-02-26T05:59:56","slug":"3rd-digital-marketing-sins-by-start-ups","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2021\/02\/25\/3rd-digital-marketing-sins-by-start-ups\/","title":{"rendered":"3rd Digital Marketing Sin by Start-ups"},"content":{"rendered":"

This is perhaps a \u2018sin\u2019 committed by the \u2018savvy-entrepreneur\u2019. The one that knows the power of social media, has dabbled in it in the past and understands \u2013 to some extent on the utility value to her brand. Such an Entrepreneur may commit this sin unknowingly, but unfortunately a great many of them commit it with all good intentions. They believe that they \u201cgot this\u201d or \u201cI\u2019ve done this before. How much could it have changed since then.\u201d<\/p>\n

Unfortunately, digital marketing is an ever-evolving medium. Unless the way you earn your living is by doing this, day-in or day-out; it is just not possible for you to keep up. This is especially true if you are a Startup Entrepreneur who has other matters demanding their attention.<\/p>\n

Here are a collection of 5 Common Mistakes that collectively make up this \u201c3rd<\/sup> Sin\u201d in Digital Marketing for a Startup Brand:<\/p>\n

    \n
  1. Non-Adherence \u2013 to the Social Architecture<\/strong>
    \nThere is a way to set up and manage your brand on Social Media, and it is different when you are a one-person company and when you are a \u2018business\u2019, with multiple individuals managing your marketing or brand online. Perhaps even external stakeholders like an agency or Do you really want anyone to have the power of accessing and managing your brand\u2019s Social Media identity? And No, this is not about the often abused term, \u201cAdmin Rights\u201d. It is about an \u2018architecture\u2019 that has been defined using Global Best Practices. This requires you to enter this \u201cdeep dark cave\u201d of the Facebook Back-End platform and ensure you are set up to manage risk, compliance and future business needs. Ignore it and you are on a road to hell.<\/li>\n
  2. Not knowing your \u2018Audience\u2019<\/strong>
    \nIn order to run any Ads on Social Media, reaching out to you \u2018Audience\u2019 or more accurately your \u2018Target Audience\u2019 is your goal. But do you know who that is? Especially, as per the definition of such an audience \u2013 as defined by Facebook? Whether your goals are Brand Awareness or Lead Generation, not knowing your audience is the proverbial equivalent of you waving to someone in the dark \u2013 you know that you are waving, but your audience doesn\u2019t see that.<\/li>\n
  3. Not having a \u2018Content Strategy\u2019?<\/strong>
    \nIf you know your audience, you know what you need to speak to get their attention. This translates into a well-thought approach to the use of Images, Copy-Text, Design Styles and a plan of what to say, when and how. Would you adapt your outdoor, hoarding campaign design to a television advertisement or a Brochure to a Print Ad? If you understand why you would not do that, you would know that any social media activity requires a content strategy that suits your brand, its message and your intended marketing goal. Adapt your content to platform you choose to market on, keeping in mind your audience and basic fundamentals of design.<\/p>\n
    \"Digital<\/div>\n<\/li>\n
  4. Not having a \u2018Content Mix\u2019
    \n<\/strong>Your Social Media Strategy needs to follow a \u2018mix\u2019 that is an interesting blend of Brand-specific and Generic-Content. The operative word here is \u201cinteresting\u201d. Your generic-content needs to be created keeping in mind your brand\u2019s positioning, values and tone of voice, yet interesting and relevant to your target audience. Think of it like creating a garden you\u2019re your audience wants to visit and you just happen to sell a picnic basket to those visitors. Needless to say, your brand-specific content needs to adhere to your brand\u2019s tone of voice and guidelines across other forms of media, to ensure consistency. The true method to create and strategize your social media content is by utilizing every feature and technology offered by the social media platform itself \u2013 e.g. Stories, Story Tags or Feed Content.<\/li>\n
  5. Not having a Social Media Goal<\/strong>
    \nThis could perhaps be the biggest mistake of them all. You cannot have multiple goals when running a campaign. You cannot say that I would like my audience to see my Ad on TV, become aware of my brand, get interested in its offerings, tell others about your brand and also call a number to order your product. There is a difference between a Ad that appears in the middle of a favorite soap opera on TV and the Tele-shopping network. You have got to choose what is your goal. Most of the brands do not understand the difference between an Offline and Online Audience. That clarity of the type of your audience, aligned to your specific goal is critical in achieving your objective from digital marketing.<\/li>\n<\/ol>\n

    So there you go, 5 mini-sins that collectively form a major \u201c3rd<\/sup> Sin\u201d committed by Startups and Early-Stage Companies in implementing their Digital Marketing plans.<\/p>\n","protected":false},"excerpt":{"rendered":"

    This is perhaps a \u2018sin\u2019 committed by the \u2018savvy-entrepreneur\u2019. The one that knows the power of social media, has dabbled[…]<\/p>\n","protected":false},"author":1,"featured_media":4150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-up-secrets"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/4149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=4149"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/4149\/revisions"}],"predecessor-version":[{"id":4158,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/4149\/revisions\/4158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/4150"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=4149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=4149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=4149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}