{"id":3210,"date":"2018-05-16T05:23:56","date_gmt":"2018-05-16T05:23:56","guid":{"rendered":"http:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/?p=3210"},"modified":"2018-05-23T19:11:17","modified_gmt":"2018-05-23T19:11:17","slug":"how-to-use-instagram-for-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2018\/05\/16\/how-to-use-instagram-for-influencer-marketing\/","title":{"rendered":"Instagram \u2013 Powerhouse for Influencer Marketing"},"content":{"rendered":"

The rising growth of social media has prompted the ascent of the influencer marketing<\/em><\/a>, all social media platforms have already absorbed it in. Influencer marketing is so far the most efficient way to market your products and services. Instagram, is one of the most advertised places to showcase your product. It is a place where you can showcase your product image with the help of the creative ideas from influencers easily, and that is why Influencer Marketing <\/em>has evolved itself to grow on Instagram rapidly.<\/p>\n

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Why does a business need an Instagram Influencer Marketing<\/em> Strategy?<\/p>\n

When it comes to influencer marketing, Instagram is one of the best platforms for brands to partner with influencers. Social media marketing<\/em> agencies<\/a> believe that using Instagram for business<\/em> is important for the following reasons:<\/p>\n

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  1. It removes the barrier of traditional advertising and introduces your brand to a new audience via a trustworthy source, your influencer partner.<\/li>\n
  2. Highest Engagement Rate – It has an average engagement of about 3.21% while other platforms have an average of 1.5%.<\/li>\n
  3. Growth \u2013 71% of businesses now use Instagram because of its strong mobile functionality, powerful management tools and ease of communication.<\/li>\n
  4. Suitability \u2013 It is a fairly young platform where 59% of the users are 18-20-year-olds, helping you reach out to the upcoming generation.<\/li>\n
  5. Variety Of Interest \u2013 You can always find the perfect influencer within a specific niche, which helps you target the right kind of people.<\/li>\n<\/ol>\n

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    Identifying the right influencers for your brand is very important. If there\u2019s one thing in mind, it\u2019s that; not every Instagram influencer is going to be right for your brand. You might just get tempted to choose an influencer with the largest amount of followers or someone who generates the highest number of likes and comments but unless their goals and brand image aren\u2019t aligned with yours, it would not be showing the results you would be expecting. The right influencers would be the ones with:<\/p>\n