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If you understand and adopt the latest marketing trends it can prove to be a leap forward towards your marketing goals! It can make the larger firms climb to the top and the underachieving firms meet their business goals. Some of marketing automations latest trends<\/em><\/b> are mentioned below-<\/p>\n <\/p>\n Account based marketing is a highly personalized and dynamic form of marketing. This is normally used to enhance the quality of communication with customers. It also assists in identifying the right approach of communication. B2B Marketing automation<\/strong><\/a> helps ABM developers to create personalized marketing campaigns with the help of user generated data; this gives the personalized touch to all your important clients!<\/p>\n <\/p>\n Content that is informative normally leads to an organic incline in potential leads. You can display this content through various channels like social media, newsletters, etc. This is when B2B content marketing<\/em><\/strong><\/a> comes into play! Marketing automation records the results of past campaigns and measures the data of a specific demographics to point out where and when should the content be shared with the target audience.<\/p>\n <\/p>\n In 2014, nearly 70% of marketers were using marketing automation tools<\/strong> and over the year this number has just increased. As of 2017 90% marketers use or are implementing marketing automation tools!<\/p>\n <\/p>\n Companies are spending more and more each year on automated marketing, a study indicates that these figures are increasing by 20% every year!<\/p>\n <\/p>\n IAB estimates that the spends will grow to over 80% by 2020.<\/p>\n <\/p>\n You can approach a digital marketing agency<\/em><\/strong><\/a> to avail these services! Even the best digital marketing agency<\/em> in India<\/strong><\/a> will be using marketing automation tools as it has become a must in today\u2019s day and age!<\/p>\n","protected":false},"excerpt":{"rendered":" Traditional marketing automation was simple and did not require a lot of attention and effort. Earlier people would send email[…]<\/p>\n","protected":false},"author":1,"featured_media":3023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-trending"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/3022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=3022"}],"version-history":[{"count":7,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/3022\/revisions"}],"predecessor-version":[{"id":3041,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/3022\/revisions\/3041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/3023"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=3022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=3022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=3022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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