{"id":2960,"date":"2016-12-14T11:47:20","date_gmt":"2016-12-14T11:47:20","guid":{"rendered":"http:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/?p=2960"},"modified":"2017-12-23T11:51:17","modified_gmt":"2017-12-23T11:51:17","slug":"re-defining-loyalty-in-the-digital-era","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2016\/12\/14\/re-defining-loyalty-in-the-digital-era\/","title":{"rendered":"Re-defining Loyalty in the Digital Era"},"content":{"rendered":"

A study by Accenture showed that in today’s day and age, 46% of customers are far more likely to change providers than they would have been 10 years previously.<\/b> Nielsen found that up to 78% of people are not loyal to one specific brand. So are we really creatures of habit? We usually like what is familiar and known to us and most of us also pick the easy way out. Isn\u2019t life just nicer that way? Customer loyalty in the digital age is subjective to a number of certain factors. Staying with brands we trust is what we choose to do. However, business is conducted digitally more and more. So switching from one brand to the other becomes simple.<\/b><\/p>\n

Customers form relationships of mutual convenience. A site provides a customer with certain perks. Sometimes, personal details are saved in a site\u2019s database so a customer need not enter the same information over and over again, like their full name or shipping address. The site may save a history of successful transactions or purchases for a customer\u2019s reference. The site may also save a customer\u2019s preferences and preferred selections. Hence, the buying process becomes easier for all these reasons and sometimes more. Further, digital loyalty programs may just be the key that unlocks the customer satisfaction treasure chest.<\/b> Loyal customers are satisfied customers.<\/p>\n

There are many paths to customer loyalty programs. The best way to tap millennials, is by engaging with them on social networks. A study by Elite Daily proves that this particular age group are 62% more likely to become loyal customers if they have better interactions on social platforms. However, as is evidenced first-hand, it is not simply the amount of engagement that improves loyalty but the quality of engagement that makes a difference. Personalised communication is the golden ticket. Make a sense of the data that you\u2019ve been given. You need to also understand your target audience, and the people you\u2019re attempting to communicate with.<\/b>Gain insights about your target audience<\/a>. Then there will be no holds barred to the kind of customer loyalty you could foster.<\/p>\n

Customer satisfaction is an integral part of buying and selling. Preserve your customer base with some simple measures.<\/p>\n