In the automotive<\/a> industry, brands often have a standard customer experience. This is the reason why certain brands who take a different route especially to maximize customer experience stand out from the lot. A digital marketing company <\/em><\/a>can often help making an innovative change through various kinds of campaigns.\u00a0Here are a few\u00a0<\/em>automotive brands customer experience examples – <\/em><\/p>\n 1)Tesla –<\/u><\/strong> The first name that comes to mind when one talks about automotive customer experience i<\/em>s Tesla.<\/p>\n In addition to making really cool cars, Tesla has adopted an innovative direct-to-consumer model for selling them.<\/p>\n Everyone is aware that the typical car buying experience is a lengthy and tedious one. That\u2019s why a new approach that puts customers first is a real threat to \u201cbusiness as usual\u201d in the automobile sales business. Customers are always looking for something convenient, and Tesla is the first one to take this approach and provide them with the maximum comfort.<\/p>\n 90% of issues of Tesla car models can be identified from a customer’s garage. Tesla has built a service network to send mobile technicians to customers. For issues that require a customer to bring a car into a Tesla service center, customers will soon be able to schedule an appointment directly through their car’s console.<\/p>\n According to Elon Musk, the lowest percentage approval rating Tesla has received in public surveys in regard to their direct sales approach is 86%.<\/p>\n 2) Porsche Passport –<\/u><\/strong> Everyone has a dream car. Bentley, Mercedes, Porsche, Maserati are some of the cars that come to one\u2019s mind while thinking of luxurious or fast sports cars. Porsche\u2019s online marketing agency<\/a>\u00a0<\/em>has started an initiative to make the Porsche lovers dreams come true through a new campaign known as Porsche Passport. Yes, the people who cannot afford a Porsche have a chance to rent one! Through their new app named \u2018Porsche Passport\u2019, customers can now rent a Porsche for the span of a month. Priced at around 2000$ a month, it may sound a little expensive, but it includes taxes, insurance and maintenance. This initiative is solely to provide an innovative customer experience to people who may not be able to afford this luxury sports car due to its relatively high price.<\/p>\n 3) FordPass –<\/u><\/strong> It is a digital platform that can change the way automakers and consumers interact.\u00a0 Ford is now offering FordPass as a way for customers to get an experience they never thought as possible. Ford released FordPass to bring customers innovative mobility services. The app offers customers a range of mobility services including: allowing them to control their vehicle remotely, easily find parking and set their preferred Ford dealer.<\/p>\n With this platform, Ford aims at maximizing customer experience and provide them satisfaction.<\/p>\n 4) Hyundai \u2013 Prime Now Drive Now –<\/u><\/strong> Car dealerships can be a big nightmare. Hyundai came up with an excellent innovative idea as a remedy to this. Hyundai and Amazon have\u00a0partnered up<\/a>\u00a0to let customers\u00a0order test drives<\/a>\u00a0of the Hyundai Elantra, right from Amazon\u2019s website. This lies under the umbrella of Amazon\u2019s\u00a0same-day delivery service<\/a>\u00a0and it\u2019s basically a way to schedule test drives in advance.<\/p>\n![\"Automotive](\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/11\/automotive-customer-experience.jpg\" "\\"Automotive")
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