In the past, people all over the world have been apprehensive about content marketing. There is an array of reasons for it being that way.<\/p>\n
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- Barriers to entry<\/strong>, that made this space almost \u2018untouched\u2019 for a long time.<\/li>\n
- The cost and time<\/strong> that genuine content marketing required were way too high for a concept with an extremely low adoption rate.<\/li>\n<\/ul>\n
It was only as recent as the early 2000\u2019s when content marketing became an accepted and practiced concept. This too came around only because of those big brands that indulged in early on and rode the wave of technology and saw generations of audiences – engrossed.<\/p>\n
Being present on social media and using digital platforms are now almost prerequisites for individuals and organisations in this day and age. It would only make sense if digital avenues are the primary and dominating avenue for content marketing.<\/strong><\/div>\nBut, in the era of the digital marketing agency<\/a><\/em>, content marketing has taken a turn. Everyone is getting on this train. You could be in any vertical, indulging in peer-to-peer, C2C, B2C or B2B marketing<\/em>, one thing we must now accept is that \u2018Content is King\u2019. 97% of those in the b2b industry use b2b content marketing strategies<\/a><\/em><\/strong> and 9 out of 10 organisations indulge in content marketing<\/strong>* . B2b content marketing strategy <\/em>is picking up incredible steam, to the extent that 70% of marketers<\/strong> admit that they are creating way more content that they did<\/strong> create just a year ago**. Infact, even back in 2010 – 88% of all brands used content marketing<\/strong>. All of these stats suggest that content marketing is maturing. It is now used by organisations to attain various objectives such as –<\/p>\n
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- Lead Generation<\/li>\n
- To be perceived as \u2018Thought Leaders\u2019<\/li>\n
- Acquire Customers<\/li>\n
- Retain Customers<\/li>\n
- Traffic<\/li>\n<\/ul>\n
![\"Content](\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/10\/content-marketing-strategies.jpg\" "\\"Content")
<\/div>\nBeing present on social media and using digital platforms are now almost prerequisites for individuals and organisations in this day and age. It would only make sense if digital avenues are the primary and dominating avenue for content marketing. This is a scenario we must all take advantage of. Facebook is the primary avenue for B2C content marketing<\/strong>(opted for by 68% content marketers) while LinkedIn <\/strong>(opted for by 33% marketers) overtakes facebook<\/strong> (opted for by 31% marketers) for B2B content marketing.<\/em> <\/strong>
\nHere are a few tips to ensure you make the most of content marketing-<\/p>\n- \n
- Address Opportunities Across Buyer\u2019s Journey<\/u><\/strong><\/li>\n<\/ol>\n
Content marketing now plays a major role in not only acquiring customers, but also in retaining them. Now streamlining and understanding what, why, and how of content marketing, the Indian marketers are able to address opportunities across the buyer\u2019s journey to connect and engage.<\/p>\n
- Address Opportunities Across Buyer\u2019s Journey<\/u><\/strong><\/li>\n<\/ol>\n
- The cost and time<\/strong> that genuine content marketing required were way too high for a concept with an extremely low adoption rate.<\/li>\n<\/ul>\n