{"id":2248,"date":"2017-11-17T08:19:01","date_gmt":"2017-11-17T08:19:01","guid":{"rendered":"http:\/\/digitalrepublik.com\/digitalgazette\/v2\/?p=2248"},"modified":"2017-11-21T06:02:23","modified_gmt":"2017-11-21T06:02:23","slug":"digital-trends-affecting-travel-and-tourism-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2017\/11\/17\/digital-trends-affecting-travel-and-tourism-marketing\/","title":{"rendered":"Digital Trends Affecting Travel and Tourism Marketing"},"content":{"rendered":"

The way in which many companies communicate with and market to their target demographics have changed drastically because of social media<\/a> and digital presence. Especially for the travel and tourism sector, the rise of the Internet and the increased popularity of social channels has brought a major change in various marketing trends. Majority of the traveler’s research destinations they are interested in and the activities that they want to participate in once they arrive at that destination. The new ways that consumers use social media to make purchasing decisions have influenced<\/a> tourism marketing<\/a> from start to finish. Here are a few\u00a0recent changes in digital trends in the tourism industry<\/em> \u2013\u00a0<\/strong><\/p>\n

Social media is a boon to this industry and it has proved time and again, that the correct form of digital tourism marketing <\/span><\/em>can result in converting a place into a tourist destination and increasing profits on a high scale.<\/strong><\/div>\n
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  1. Reshaping Travel Agencies<\/strong>– Digital Media has had a huge impact on the travel agency model. The easy availability of information, self-service and convenience of booking destinations, airfare, and hotels at the click of a button shifts the attention to digital tourism marketing <\/em>from the previously used brick and mortar system.<\/li>\n<\/ol>\n
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    1. Rise in Social Sharing<\/strong> – People have always loved sharing pictures and videos of their vacations. Social media has visibly increased people\u2019s ability to share travel experiences with a wider audience. This trend hasn\u2019t gone unnoticed. Many hotels and resorts have started running various kinds of social contests and campaigns to ensure that they get some credit for their guest\u2019s activities and posts. These digital marketing strategies for travel brands<\/a><\/em> include campaigns which generally encourage guests to take photos, tag them with a hashtag and ultimately to create\u00a0user-generated content for the brand that was free, authentic and repurposed across its marketing channels.<\/li>\n<\/ol>\n
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      1. Travel Research transformed <\/strong>\u2013 The impact of digital trends in travel<\/em> is clearly seen because today\u2019s travelers go online to research their future travel destinations and accommodations. Content posted by people online results in decisions on where to travel and which places to visit in the location you are traveling.<\/li>\n<\/ol>\n
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        1. Enhanced Customer Service<\/strong> \u2013 In every business, customer satisfaction and services are of prime importance. A vast majority of businesses have social media platforms to make the customers aware about products. It also serves as a platform to answer customer queries and see a product or service. When Twitter users contact a brand, more than half expect a response. Responding to complaints and questions helps to humanize your brand and to indicate to current and future customers that they are valued.<\/li>\n<\/ol>\n

          There are various digital marketing trends of tourism <\/em>which have grown in these recent years. The latest digital trends in tourism industry<\/em> for marketing include \u2013<\/p>\n