{"id":1827,"date":"2015-05-10T06:12:26","date_gmt":"2015-05-10T06:12:26","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1827"},"modified":"2017-11-13T12:24:30","modified_gmt":"2017-11-13T12:24:30","slug":"is-your-website-loading-slowly-worry-not-here-is-what-you-can-do-about-it","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2015\/05\/10\/is-your-website-loading-slowly-worry-not-here-is-what-you-can-do-about-it\/","title":{"rendered":"Is your Website Loading Slowly? Worry Not! Here is what you can do about it\u2026"},"content":{"rendered":"<p>Do you know what is worse than \u2018No Internet\u2019? It is a Slow Internet. Yes, there is nothing more grueling and hated than a slow Internet speed. Having to wait for a webpage to load in this age of high speed Internet should be considered a crime!<\/p>\n<p>But let\u2019s put ourselves on the other side of the table. What about we own a Website, which takes time to load? Now what?<\/p>\n<p>Do you know that even a 1-second delay can have a material impact on revenue for online players? Ideally we cannot control the Internet but we can surely do a lot to speed things up, when it comes to a Website.<\/p>\n<p>We list down10 simple, yet very effective ways to boost the speed of your Website:<\/p>\n<p><b>1. Reduce the Size of Pages:<\/b><\/p>\n<p>The page size is measured in kilobytes, and the heavier it is the longer a webpage takes time to load. The ideal time a Website Page should take to load is flat 3 seconds. So, \u201cKeep It Light\u201d is the mantra.<\/p>\n<p><b>2. Use a Content Delivery Network:<\/b><\/p>\n<p>Consider setting up a content delivery network, in case you have a large customer base in a specific geography or have customers scattered around the world.<\/p>\n<p><b>3. Use Caching and In-memory Technology<\/b><\/p>\n<p>This avoids accessing a database unnecessarily as these technologies can temporarily store in memory a full e-commerce product catalog, all customer information, site-search indexes, etc.<\/p>\n<p><b>4. Compress Data<\/b><\/p>\n<p>Compress data on your Website in order to reduce the size of the data sent to a browser.<\/p>\n<p><b>5. Specify Image Dimensions<\/b><\/p>\n<p>Specify height and width for images in your site. This allows the browser to understand the size of the image and make room for it, while loading other parts of the page. Also, it automatically alters image size for different types of devices \u2013 laptop, tablet, or smartphone.<\/p>\n<p><b>6. Optimize Platform Configuration<\/b><\/p>\n<p>If you use an e-commerce platform \u2014 hosted or licensed \u2014 determine available configurations to improve page load times.<\/p>\n<p><b>7. Use Fewer \u2018Round Trips\u2019<\/b><\/p>\n<p>Minimize the number of \u201cround trips\u201d to the server by combining multiple files.<\/p>\n<p><b>8. Monitor Site Speed<\/b><\/p>\n<p>Check the speed of your e-commerce site periodically to proactively resolve issues. Again, if a page is taking more than 3 seconds to load, it definitely needs improving.<\/p>\n<p><b>9. Avoid Redirects<\/b><\/p>\n<p>Redirect is a separate request to the server that increases load times, so minimize redirects on your site as much as you can.<\/p>\n<p><b>10. Use Fast Hosting Servers<\/b><\/p>\n<p>Size your hosting server to meet your traffic requirements. Website today creates the brand\u2019s FIRST IMPRESSION in the eyes of the users and a slow website should definitely not be a hindrance! Right?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what is worse than \u2018No Internet\u2019? It is a Slow Internet. Yes, there is nothing more grueling[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsworthy"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1827"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1827\/revisions"}],"predecessor-version":[{"id":1828,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1827\/revisions\/1828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2607"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}