{"id":1808,"date":"2015-06-07T05:41:56","date_gmt":"2015-06-07T05:41:56","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1808"},"modified":"2017-11-13T12:38:14","modified_gmt":"2017-11-13T12:38:14","slug":"future-of-ecommerce-brands-in-the-age-of-millennials","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2015\/06\/07\/future-of-ecommerce-brands-in-the-age-of-millennials\/","title":{"rendered":"Future of eCommerce Brands in the Age of Millennials"},"content":{"rendered":"<p>The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the world\u2019s population: Millennials.<\/p>\n<p>However, who are these Millennials? They are none other than the Generation Y people who are born between the years of 1980 &amp; 2002.<\/p>\n<p>Google predicts Indian eCommerce to grow to $15 billion by 2016. The future of ecommerce is quite strong, that is however, if brands continually adapt and grow with the Millennials.<\/p>\n<p>Here are 4 of the biggest trends eCommerce brands should be looking ahead for to stay in the race.<\/p>\n<p><b>Let them get attached<\/b><\/p>\n<p>eCommerce is no exception to the attachment Millennials like to feel with their brands.<\/p>\n<p>Millennials don\u2019t physically walk into your store, that doesn\u2019t mean they don\u2019t feel the presence of a brand. Your webpage has an ambiance as well &#8211; use a layout to communicate a message.<\/p>\n<p>Present your brand as credible, crucial to eCommerce and stay on the ball with current trends to connect personally with global consumers!<\/p>\n<p><b>Use User Generated Content Innovatively<\/b><\/p>\n<p>Content marketing is relevant to Millennials, just not in the traditional way. It\u2019s rare to see Generation Y browsing through newspaper ads \u2013 in fact any ads because Millennials realize that companies use advertising to sell them something. They don\u2019t like being a victim of that.<\/p>\n<p>So, let them advertise for you. Use social media platforms to generate conversation. More than \u00bd of Millennials use social to share product and brand recommendations and 41% use social as their only way of sharing recommendations. In 2014 ecommerce orders coming from social media grew a staggering 20%!<\/p>\n<p>eCommerce brands have the entire globe as a market &#8211; <b>make sharing your brand easy!<\/b><\/p>\n<ul>\n<li><b>Connect your webpage to social media sites.<\/b><\/li>\n<li><b>Incentivize sharing content!<\/b><\/li>\n<li><b>Allow Millennials to write reviews on products<\/b><\/li>\n<li><b>Use content they generate as prime marketing material. Retweet their tweets \u2013 quote them!<\/b><\/li>\n<\/ul>\n<p><b>Millennials are Philanthropists<\/b><\/p>\n<p>89% of Millennials expressed a stronger likelihood that they would buy from companies that supported solutions to social issues.<\/p>\n<p>As an eCommerce brand, you can Generate short content, perhaps a video that sends a clear message to what your cause is and allow it to penetrate through your consumers.<\/p>\n<p>Start caring about things your customers are caring about if you want your customers to care about your eCommerce brand.<\/p>\n<p><b>The Clock revolves are Me<\/b><\/p>\n<p>Make them feel like it\u2019s all about them. Give them these options:<\/p>\n<ul>\n<li>Browse look books\u2013 make them want an outfit!<\/li>\n<li>Create \u201coutfits\u201d and share them with others.<\/li>\n<li>Allow customers to choose, shipping method (how fast?), packing style (gifts), in-store pick up option and convenient return option.<\/li>\n<\/ul>\n<p>Tell them you know they\u2019re busy. Get Mobile &#8211; 1\/3 e-commerce sales are happening on mobile devices! Apps allow your eCommerce business to send push notifications.<\/p>\n<p>This may mean you\u2019ll have to invest in your eCRM software\u2019s, and employees &#8211; but it\u2019ll set you ahead of the curve from your eCommerce competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsworthy"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1808"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1808\/revisions"}],"predecessor-version":[{"id":1809,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1808\/revisions\/1809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2614"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}