{"id":1794,"date":"2016-12-14T10:50:09","date_gmt":"2016-12-14T10:50:09","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1794"},"modified":"2017-12-23T11:59:26","modified_gmt":"2017-12-23T11:59:26","slug":"how-some-b2b-brands-increase-sales-through-their-websites","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2016\/12\/14\/how-some-b2b-brands-increase-sales-through-their-websites\/","title":{"rendered":"How some B2B Brands Increase Sales through their Websites"},"content":{"rendered":"<p>The commercial landscape is changing at a very fast pace. Every day, new <a href=\"https:\/\/www.digitalrepublik.com\/digitalgazette\/2016\/january\/top-6-B2B-digital-marketing-predictions-for-2016.html\" target=\"_blank\" rel=\"noopener noreferrer\">trends<\/a> are cropping up. <b>A buyer\u2019s focus when visiting a B2B site is convenience.<\/b> Therefore it becomes important for your site to influence your audience through appealing design and more. <b>On average, researchers do 12 searches prior to engaging with a particular brand&#8217;s website.<\/b><\/p>\n<p>With B2B e-commerce expected to hit 12 trillion USD in sales worldwide by 2020, some of the best B2B e-commerce sites are set to take off in a major way. B2B e-commerce denotes business to business electronic commerce which is the selling of services or products between businesses via the internet through an online sales portal. Generally, B2B e-commerce improves a company\u2019s efficiency as these orders are processed digitally instead of manually.<\/p>\n<p>By learning some tricks of the trade, you can ensure that your website is one of the better innovative B2B e-commerce sites available. Here are some companies that have already taken the market by storm &amp; what has worked for them:<\/p>\n<ul>\n<li><b><i><u>Fisher Scientific:<\/u><\/i><\/b> Providing medical and laboratory supplies and equipment, Fisher Scientific\u2019s website FisherSci.com makes great use of promotions. A promotions page with multiple offers gives nice discounts.<\/li>\n<li><b><i><u>Haas Automation:<\/u><\/i><\/b> Haas Automation is a manufacturer of machine tools. If a business thinks its products are too expensive and too big to sell online, HassCNC.com creates a quote for such items. The site ensures consistency in the pricing and sales process.<\/li>\n<li><b><i><u>Grainger:<\/u><\/i><\/b> A leader in providing industrial supplies, Grainger\u2019s site is complete with features that make it easy for business buyers. Some of these facilities include estimated product arrival time and a mobile app.<\/li>\n<li><b><i><u>MSC Industrial Supply:<\/u><\/i><\/b> A worldwide supplier of industrial tools and equipment, MSC Industrial Supply\u2019s website has a simple process for buyers to allocate and track expenses. Buyers can log in and create categories and values for company personnel to use later.<\/li>\n<li><b><i><u>4Imprint:<\/u><\/i><\/b> With the goal of solving a customer\u2019s problems, 4Imprint provides promotional products. The site reduces perceived risks by giving clear guarantees as well as a section for customer reviews.<\/li>\n<li><b><i><u>Herman Miller:<\/u><\/i><\/b> An office furniture provider, Herman Miller has a handy selector that guides buyers into finding the right piece of furniture. The products page provides information on reviews, a product Q&amp;A, satisfaction guarantee and a shipping date.<\/li>\n<li><b><i><u>Pasternack:<\/u><\/i><\/b> A supplier of microwave components and radio frequency devices, Pasternack.com provides helpful content supporting shoppers while they purchase their products. It also enables buyers to build customised and unique products.<\/li>\n<li><b><i><u>New Pig:<\/u><\/i><\/b> New Pig\u2019s products prevent spills, leaks, drips, and also provide clean up. Buyers can order products to auto-ship thus continually receiving the products. This gives convenience to buyers and increases the lifetime value of the company.<\/li>\n<\/ul>\n<p>The most innovative B2B e-commerce sites will comfortably ride the popularity wave created by an increasing number of customers. <b>Hearing what your customers want is an important part of ensuring your site works. Create a great customer experience that acts as a screen to the complex strategies you may be using behind-the-scenes.<\/b> <a href=\"https:\/\/www.digitalrepublik.com\/digitalgazette\/2016\/june\/what-digital-brings-to-b2b-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">A great site<\/a> can transform the way B2B companies go about their business. <a href=\"https:\/\/www.digitalrepublik.com\/digitalgazette\/2016\/july\/what-you-can-learn-from-the-b2b-digital-masters.html\" target=\"_blank\" rel=\"noopener noreferrer\">Learn from these B2B masters<\/a> and use the best blueprints to experience the success firsthand!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer\u2019s focus[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-spotlight"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"predecessor-version":[{"id":1796,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1794\/revisions\/1796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}