{"id":1709,"date":"2016-07-15T05:17:27","date_gmt":"2016-07-15T05:17:27","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1709"},"modified":"2017-12-25T11:25:10","modified_gmt":"2017-12-25T11:25:10","slug":"what-you-can-learn-from-the-b2b-digital-masters","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2016\/07\/15\/what-you-can-learn-from-the-b2b-digital-masters\/","title":{"rendered":"What You Can Learn from the B2B Digital Masters"},"content":{"rendered":"<p>More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than that of the ten least socially connected brands. When asked to cite their preferred social media platform for product launch, 81% of B2B companies mentioned LinkedIn, 71% cited Twitter, while 54% mentioned Facebook and YouTube.<\/p>\n<p>If you\u2019re wondering about the right approach to your <b>B2B marketing campaign,<\/b> there\u2019s a lot of inspiration to be found. Here\u2019s a look at some of the best in the various categories of <b>B2B online marketing.<\/b><\/p>\n<p><b><u>Websites<\/u><\/b><br \/>\nThink of your website as an opportunity to effectively tell your brand\u2019s story and source new leads. Focus on providing a positive user experience and you\u2019ll be well on your way. Keep the design minimalistic with clean and simple visuals, and subtle animation.<\/p>\n<ul>\n<li>Mixpanel\u2019s late 90s colour palette is offset by its modern, modular layout, giving it a clean but distinctly unique look. They\u2019ve managed to strike the perfect balance of photos, graphics and text.<\/li>\n<li>BambooHR\u2019s site design is as organic as the brand name itself. With emphasis on people and their faces, great photography and bare minimal text add to its striking captivity.<\/li>\n<li>SumAll\u2019s site is a picture of space with its clean layout and large photos.<\/li>\n<\/ul>\n<p><b><u>Blogs<\/u><\/b><br \/>\nAs with websites, less is more when it comes to blog design and layout. But that doesn\u2019t mean skimping on the element of personality.<\/p>\n<ul>\n<li>Mapbox\u2019s layout is engaging, easy and enjoyable to navigate, presenting itself as a box grid of maps.<\/li>\n<li>SquareUp reminds us of the importance of good visuals. Crisp photography sets the scene, while central text places you in the midst of all the action<\/li>\n<\/ul>\n<p><b><u>Social Media Posts<\/u><\/b><br \/>\nThough B2B brands are marketing themselves to other brands, their social media strategy does not necessarily have to be dull and product focused. In fact, consumer-targeted posts can help get you noticed by other brands.<\/p>\n<p>General Electric boasts some of the best <b>B2B marketing campaigns<\/b> and has been dubbed \u201cthe most exciting boring brand\u201d for their approach to social media. With their playful yet informative content, they focus both on brand awareness and community engagement. They engage their audience with questions, images, videos and links on technology and innovation, with the occasional mention of the GE brand, of course.<\/p>\n<p><b><u>Adwords<\/u><\/b><br \/>\n<b>B2B search engine marketing<\/b> can be extremely beneficial if used right. The <b>SEM campaign for B2B<\/b> used by the software company, Marketo focuses on four keyword groups.<\/p>\n<ul>\n<li>Company \u2013 Targeted at people who are specifically searching for your company, these include brand keywords or brand terms.<\/li>\n<li>Category \u2013 The keywords here are aimed at people who are looking for solutions related to your products but might not be aware of your brand.<\/li>\n<li>Content \u2013 These keywords are for people searching for industry related information like whitepapers or guides.<\/li>\n<li>Compete \u2013 Focused on people looking to actively compare you against your competitors.<\/li>\n<\/ul>\n<p><b><u>E-mailers<\/u><\/b><br \/>\nTetrapak recently came out with a new package design. However, rather than talking about a package, their <b>successful B2B marketing campaign<\/b> focused on what millennials are thinking and buying, and how they offer a solution to meet those needs.<br \/>\nThey sent out quirky, colourful mailers with a foldout that had an Instagram feel about it. This directed prospects to a separate portal which showcased product features and design concepts.<\/p>\n<p>As the owner of a company, it&#8217;s up to you to choose the way you want to market your products and your brand. These are just a few good examples, of how B2B marketing works, and how to make the most of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-spotlight"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":1711,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1709\/revisions\/1711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}