{"id":1662,"date":"2016-05-11T06:42:51","date_gmt":"2016-05-11T06:42:51","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1662"},"modified":"2017-12-25T11:44:49","modified_gmt":"2017-12-25T11:44:49","slug":"small-businesses-go-big-on-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2016\/05\/11\/small-businesses-go-big-on-social-media-marketing\/","title":{"rendered":"Small Businesses Go Big on Social Media Marketing"},"content":{"rendered":"<p>More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.<br \/>\nA whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.<\/p>\n<p>Facebook plays a major role in their marketing efforts as it is the most popular social network with SMBs (89% of respondents say they use the network as part of their marketing efforts); Twitter comes second (49%), followed by LinkedIn (42%), Pinterest (31%), and Instagram (28%).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1664\" src=\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/12\/social-media-marketing.jpg\" alt=\"\" \/><\/p>\n<p>When it comes to their communication strategy, 35% of SMBs choose to publish content to social media once a week to reach out to their target audience with meaningful content.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1663\" src=\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/12\/social-media-for-business.jpg\" alt=\"\" \/><\/p>\n<p>This says a lot about not just about the marketing tactics assumed by SMBs, but also the preferred online consumption pattern of the target audience of SMBs. Social Media Marketing proves to be a convenient &amp; economical mode of marketing for SMBs that want to reach out to their potential &amp; current customers and further their sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-buzzing"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1662\/revisions"}],"predecessor-version":[{"id":2982,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1662\/revisions\/2982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}