You made a Facebook page and you\u2019re thrilled to finally start engaging your consumers! That\u2019s jolly, but friend, you\u2019re not quite done yet.<\/p>\n
There is no doubt that currently Facebook has a bigger following than Instagram and even more Facebook users follow brands on Facebook than Instagram. Currently.<\/p>\n
However, users following retailers on Instagram grew 237% between 2013 and 2014 while Twitter grew 71% and Facebook 83%. Most people are surprised to hear that more Instagram users are male at 51% than female. Now, you\u2019re realizing you didn\u2019t know as much as you think. No worries, here\u2019s why your business needs to stop underrating Instagram and see the bigger picture.<\/p>\n
The platform to build your brand<\/b>
\nThe way Instagram is laid out, not cluttered and picture dominated, makes it the ideal platform to send a message about your brand. Think about the hues of the picture, the action in the picture, and the caption too. You can tell your brand story in just a couple of posts.<\/p>\n
The power of double tap<\/b>
\nMany times a user thinks \u201cwoah that\u2019s cool\u201d several times while scrolling through their Twitter or Facebook feed but doesn\u2019t want to share or retweet because these actions feel too big for a quick emotion. A double tap, or a comment, however, doesn\u2019t take much effort on the users\u2019 part but speaks volumes for your brand.<\/p>\n
It\u2019s more than B2C<\/b>
\nAccording to the Competitive Intelligence Brand, only 19% of B2B brands are capitalizing on Instagram because it is seen primarily as B2C centric. Intel, Adobe, and General Electric are doing wonders on Instagram by strategically building their brand presence. Don\u2019t hold back!<\/p>\n
Build a base then make money<\/b> Push Notification Feature<\/b> To get your users to opt for this, first tell them that this exists! Most users are still unaware of the new feature. Then, reward those that have the first 10-20 comments or likes and tell them having this feature on greatly increases their chances to win!<\/p>\n We also suggest you use this feature on your competitors\u2019 profile to keep an eye on what they\u2019re up to.<\/p>\n","protected":false},"excerpt":{"rendered":" You made a Facebook page and you\u2019re thrilled to finally start engaging your consumers! That\u2019s jolly, but friend, you\u2019re not[…]<\/p>\n","protected":false},"author":1,"featured_media":2173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-buzzing"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1570"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1570\/revisions"}],"predecessor-version":[{"id":1572,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1570\/revisions\/1572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2173"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWe\u2019re all in a hurry to make money but without a base to see your posts its like \u201cgiving a speech at a press conference with no audience.\u201d<\/p>\n\n
\nMK\u2019s first ad reached 6.5m users, and their following increased by 33,000 which is 16 times more than usual. Sponsored ads are a great way to get initial exposure.<\/li>\n
\nI mentioned the lightness of a double tap. Now let\u2019s talk about the heaviness of a regram. By regramming a followers post, you make your brand feel \u201cconsumer first\u201d and immediately encourage participation as others want to be featured on your platform that has thousands of followers.<\/li>\n
\nA call to action is considered the most important thing in the advertising world. Now, Instagram has it! Keep in mind, it is not an e-commerce platform, it will simply take the user to the merchant\u2019s site. But the user went from mindlessly scrolling to seeking actively on your website \u2013 that\u2019s user engagement!<\/li>\n<\/ol>\n
\nInstagram\u2019s newest feature allows users to get notifications when people they want to hear from post. This could mean big bucks for your brand as you show up on your customer\u2019s phone and in their mind as many times as you post. Plus, 97% of push notifications are read.<\/p>\n