Digital content is dense these days with many companies hoping for a viral effect. Rightly so, because if you don\u2019t stand out, nobody is trying to find you because you\u2019re not the needle, you\u2019re the haystack. eCommerce business Myntra made waves with its new ad and certainly stood out.<\/p>\n
Myntra\u2019s ad campaign, Bold is Beautiful<\/b>, shows two lesbian women getting ready to tell their parents about their relationship. As a female consumer the ad is empowering. It pushes the boundaries for how much freedom a female in India can have and the female population craves freedom more than ever. The women don\u2019t look like aliens from a different country, they are relatable and they look good. It\u2019s easy even for straight females to back up.<\/p>\n
Not only is the ad empowering emotionally, it also makes all the right moves in terms of marketing. Content like this is what we mean by content that\u2019ll make a splash. The ad started conversations on social, got Myntra searched on Google more often, got people questioning what the company even was, and exposed the brand to new markets \u2013 all online. This is digital marketing at its core!<\/p>\n
All that means nothing however, if the consumer doesn\u2019t download the app and get shopping after watching the ad. The subtle references to their outfits were woven in perfectly and made an impact for Myntra\u2019s brand. I certainly wanted to go check out the rest of their collection.<\/p>\n
Now consumers will see Myntra as a progressive, modern brand who is not only at the forefront of fashion, but also social progress.<\/b> Boldness fits in well with their brand image. They\u2019re leaders in the mobile shopping industry that is recent globally and on the rise in India. A shaking ad like this is exactly what the company should be aiming for: continued innovation of ideas in all forms.<\/p>\n","protected":false},"excerpt":{"rendered":"
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