{"id":1514,"date":"2015-11-17T10:10:16","date_gmt":"2015-11-17T10:10:16","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1514"},"modified":"2017-11-18T20:25:19","modified_gmt":"2017-11-18T20:25:19","slug":"realize-the-power-of-dreams-through-hondas-video-paper","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/realize-the-power-of-dreams-through-hondas-video-paper\/","title":{"rendered":"Realize The Power Of Dreams Through Honda\u2019s Video \u2013 \u2018Paper\u2019"},"content":{"rendered":"<p>American Honda Motor Co., Inc. has recently created a very unique &amp; innovative campaign that incorporates stop-motion animation. The campaign, which highlights six decades of innovation, is called \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=fLCEd8xk1BE\" target=\"_blank\" rel=\"noopener noreferrer\">Paper<\/a>\u201d and <b>pulls together 3,000 hand-drawn illustrations using stop-motion<\/b> that takes viewers through a paper-flipping journey of Honda products from the very beginning. The film was devised in CGI but then created entirely in paper. The tagline is, &#8220;You never know where a dream will lead you.&#8221;<\/p>\n<p>In 2014, the brand had created a similar stop-motion film called \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=TCovrdgoDxA\" target=\"_blank\" rel=\"noopener noreferrer\">Hands<\/a>\u2019, created by Wieden + Kennedy London.<\/p>\n<p><b>The Pros \u2013 Used Interaction to garner Engagement<\/b><\/p>\n<p>After watching the commercial, <b>users were also prompted to explore an interactive version highlighting each product shown<\/b>. Clicking a product will trigger a pop-up, allowing users to see the real product, and explore its history and significance to Honda.<\/p>\n<p>The Company also made a behind-the-scenes video elaborating the creative process of production and artistry with commentary.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1515\" src=\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/11\/honda-stop-motion-ad.jpg\" alt=\"\" width=\"300\" height=\"248\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Results<\/b><\/p>\n<p>In addition to TV inserts, <b>Digital placements were also made on Facebook and YouTube. On YouTube alone the video garnered 4.5 million views<\/b>. According to Visible Measures True Reach measurement reports, Honda\u2019s \u201cPaper\u201d campaign has seen <b>10,509,853<\/b> views across hundreds of the web\u2019s most trafficked sites.<\/p>\n<p><b>Our Take<\/b><\/p>\n<p>We believe that is a remarkable two-minute brand story from Honda that enumerates the brand\u2019s entire history though an intricate paper-flipping journey. The campaign helps portray the mesmerizing journey of the brand in tune with its vision. <b>The stop motion film is an innovative way to grow brand visibility, increase user engagement as well as brand recall<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Honda Motor Co., Inc. has recently created a very unique &amp; innovative campaign that incorporates stop-motion animation. The campaign,[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1514","post","type-post","status-publish","format-video","hentry","category-whats-buzzing","post_format-post-format-video"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1514"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1514\/revisions"}],"predecessor-version":[{"id":2735,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1514\/revisions\/2735"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}