{"id":1511,"date":"2015-11-17T10:04:41","date_gmt":"2015-11-17T10:04:41","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?p=1511"},"modified":"2017-11-18T20:21:43","modified_gmt":"2017-11-18T20:21:43","slug":"the-power-of-connecting-with-social-media-influentials","status":"publish","type":"post","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/the-power-of-connecting-with-social-media-influentials\/","title":{"rendered":"The Power Of Connecting With Social Media Influentials"},"content":{"rendered":"<p>Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them.<\/p>\n<p>These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends.<\/p>\n<p>Let\u2019s see how the emergence of social media has lead to a shift in power from brands to individuals, equipping them with a platform where they can engage with brands in real time.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1512\" src=\"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/11\/social-media-marketing-strategy.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsworthy"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=1511"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1511\/revisions"}],"predecessor-version":[{"id":2733,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/posts\/1511\/revisions\/2733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media\/2730"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=1511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/categories?post=1511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/tags?post=1511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}