{"id":2094,"date":"2017-09-22T10:21:43","date_gmt":"2017-09-22T10:21:43","guid":{"rendered":"http:\/\/digitalrepublik.com\/digitalgazette\/v2\/?page_id=2094"},"modified":"2019-07-11T13:13:19","modified_gmt":"2019-07-11T13:13:19","slug":"website","status":"publish","type":"page","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/website\/","title":{"rendered":"Website"},"content":{"rendered":"
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16Jun<\/div>\n<\/div>\n
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Go Beyond Offering \u2018Discounts\u2019 to your e-Shoppers<\/a><\/h3>\n
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In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros.<\/p>\n

By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million.<\/p>\n

E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

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16Jun<\/div>\n<\/div>\n
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Convert More Leads with a Good Landing Page<\/a><\/h3>\n
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You’ve worked on social media campaigns, you’ve bought Google ads, you’ve worked on pay per click (PPC) campaigns, and you’ve sent out dozens of enticing emails to potential clients. They click on the link you’ve put in a blinking red box, and then land on your company’s home page. For months on end, you have a high click-through rate (CTR) but little to no conversions…<\/div>\n

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11May<\/div>\n<\/div>\n
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The Importance of Responsive Design in Email Marketing<\/a><\/h3>\n
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In today\u2019s digital world, the first interaction we have with clients or potential clients is via our websites. Once a person hears your company\u2019s name, chances are they will Google you immediately to see if you even have a website. While owning a website might mean that your company is legit, it does not guarantee that clients will continue to interact with you. If you\u2019re…<\/div>\n

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5Apr<\/div>\n<\/div>\n
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The Importance of Responsive Design in Email Marketing<\/a><\/h3>\n
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Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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We live in the on-the-go era. Everything from shopping to bill payments has made its way from our desktops to our mobile devices. There\u2019s no reason online marketing should be left out of this movement. It\u2019s the norm to see people catching up on the news or checking their email on their daily commute. However, while emailers have been around for some time now, responsive…<\/div>\n

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14Feb<\/div>\n<\/div>\n
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Indian E-Commerce: Not Your Regular Online Marketplace Anymore<\/a><\/h3>\n
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What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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E-commerce is ever evolving and customers too are not shying away from this progress.In fact, taking into consideration the plethora of products and services now available online, the acceptance from online customers is more than over-whelming.
\nThe gradual but assured shift of customers from a brick and mortar retailer to e-tailers is evident from their online usage behaviour, and easy access of necessities or luxuries through…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

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8Aug<\/div>\n<\/div>\n
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Facebook\u2019s \u2018Shop\u2019 Button. A Hit or a Miss?<\/a><\/h3>\n
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A new addition to the Facebook, the most ubiquitous social media platform may completely transform the e-commerce business with the \u2018Shop\u2019 Button.<\/p>\n

Facebook is planning to launch its new call-to-action button, the Shop button very soon. This feature will help the Facebook users discover and buy products on the platform immediately, without having to leave the Facebook page. For the Digital Marketers, this spells value addition…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

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12Jul<\/div>\n<\/div>\n
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Playing the Kid\u2019s Online E-tailing Game<\/a><\/h3>\n
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India\u2019s children e-commerce industry is still in its infant stages. While e-tailing in general is taking up 29% market share, the kids segment has procured 2%. In 2012 the future for online kids e-tailing looked bright as Firstcry, Hushbabies, and Babyoye, had raised a combined $30 million. Now, Babyoye has been acquired by Mahindra Group, little profit is being made due to logistical issues, and…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

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7Jun<\/div>\n<\/div>\n
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Future of eCommerce Brands in the Age of Millennials<\/a><\/h3>\n
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The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the world\u2019s population: Millennials.<\/p>\n

However, who are these Millennials? They are none other than the Generation Y people who are born between the years of 1980 & 2002.<\/p>\n

Google predicts Indian eCommerce to grow to $15 billion by 2016. The future of ecommerce is quite strong, that is…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

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\/* April 15 : Flipkart ties-up with Mumbai Dabbawalas Missing Images*\/<\/p>\n

\/* Feb15 : FabAlley: Shock and Awe Missing Images*\/<\/p>\n

\/* Feb 15 : E-Commerce Guide for Pinterest Missing Images *\/<\/p>\n

\/* Nov 14 : Man receives ‘Vim’ bar on ordering phone from Snapdeal Missing Images *\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

16Jun Go Beyond Offering \u2018Discounts\u2019 to your e-Shoppers Newsworthy In just the last 12 months, consumer interest in shopping online[…]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2094","page","type-page","status-publish","hentry"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=2094"}],"version-history":[{"count":13,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2094\/revisions"}],"predecessor-version":[{"id":3667,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2094\/revisions\/3667"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}