{"id":2089,"date":"2017-09-22T10:19:44","date_gmt":"2017-09-22T10:19:44","guid":{"rendered":"http:\/\/digitalrepublik.com\/digitalgazette\/v2\/?page_id=2089"},"modified":"2019-07-11T13:09:57","modified_gmt":"2019-07-11T13:09:57","slug":"search-marketing","status":"publish","type":"page","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/search-marketing\/","title":{"rendered":"Search Marketing"},"content":{"rendered":"<div class=\"eltd-blog-holder eltd-blog-type-standard eltd-blog-load-more\" data-blog-type=\"standard\" data-next-page=\"2\" data-max-pages=\"6\" data-post-number=\"10\" data-category=\"50\">\n<article id=\"post-1667\" class=\"post-1667 post type-post status-publish format-standard has-post-thumbnail hentry category-newsworthy eltd-appeared\" style=\"margin-top: 71px;\">\n<div class=\"eltd-post-content\" style=\"padding-top: 26px;\">\n<div class=\"eltd-post-header\">\n<div class=\"eltd-post-header-left\">\n<div class=\"clearfix eltd-date-holder\">11May<\/div>\n<\/div>\n<div class=\"eltd-post-header-right\">\n<h3 class=\"eltd-post-title\"><a title=\"Optimising Your Paid Search Lead to Sales Ratio\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2016\/05\/11\/optimising-your-paid-search-lead-to-sales-ratio\/\">Optimising Your Paid Search Lead to Sales Ratio<\/a><\/h3>\n<div class=\"eltd-post-info clearfix\">\n<div class=\"eltd-post-info-category\" style=\"opacity: 1;\"><a href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/category\/newsworthy\/\" rel=\"category tag\">Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eltd-post-image\"><a title=\"Optimising Your Paid Search Lead to Sales Ratio\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2016\/05\/11\/optimising-your-paid-search-lead-to-sales-ratio\/\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-post-image\" src=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns.jpg\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns.jpg 1100w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns-300x199.jpg 300w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns-768x510.jpg 768w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns-1024x680.jpg 1024w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2017\/08\/paid-search-campaigns-822x545.jpg 822w\" alt=\"Paid Search Campaigns\" width=\"1100\" height=\"730\" \/> <\/a><\/div>\n<div class=\"eltd-post-text\">\n<div class=\"eltd-post-text-inner\">\n<div class=\"eltd-post-excerpt\">In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone&#8230;<\/div>\n<p><a class=\"eltd-btn eltd-btn-default eltd-btn-solid\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2016\/05\/11\/optimising-your-paid-search-lead-to-sales-ratio\/\" target=\"_self\"> <span class=\"eltd-btn-text\">Continue reading<span class=\"eltd-button-hover-text\">Continue reading<\/span><\/span> <\/a><\/p>\n<div class=\"eltd-post-info-comments-holder\"><a class=\"eltd-post-info-comments\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2016\/05\/11\/optimising-your-paid-search-lead-to-sales-ratio\/#respond\" target=\"_self\">0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article id=\"post-1504\" class=\"post-1504 post type-post status-publish format-standard has-post-thumbnail hentry category-newsworthy eltd-appeared\" style=\"margin-top: 62px;\">\n<div class=\"eltd-post-content\" style=\"padding-top: 35px;\">\n<div class=\"eltd-post-header\">\n<div class=\"eltd-post-header-left\">\n<div class=\"clearfix eltd-date-holder\">14Dec<\/div>\n<\/div>\n<div class=\"eltd-post-header-right\">\n<h3 class=\"eltd-post-title\"><a title=\"Importance Of Making Your Business More Local Friendly Online\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/12\/14\/importance-of-making-your-business-more-local-friendly-online\/\">Importance Of Making Your Business More Local Friendly Online<\/a><\/h3>\n<div class=\"eltd-post-info clearfix\">\n<div class=\"eltd-post-info-category\" style=\"opacity: 1;\"><a href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/category\/newsworthy\/\" rel=\"category tag\">Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eltd-post-image\"><a title=\"Importance Of Making Your Business More Local Friendly Online\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/12\/14\/importance-of-making-your-business-more-local-friendly-online\/\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-post-image\" src=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly.jpg\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly.jpg 1100w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly-300x199.jpg 300w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly-768x510.jpg 768w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly-1024x680.jpg 1024w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/12\/Importance-of-making-your-business-more-local-friendly-822x545.jpg 822w\" alt=\"\" width=\"1100\" height=\"730\" \/> <\/a><\/div>\n<div class=\"eltd-post-text\">\n<div class=\"eltd-post-text-inner\">\n<div class=\"eltd-post-excerpt\">\n<p>Over the past few years, with the rise in Internet penetration &amp; smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO, it is quite different.<\/p>\n<p>What is Local SEO?<\/p>\n<p>Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that&#8230;<\/p>\n<\/div>\n<p><a class=\"eltd-btn eltd-btn-default eltd-btn-solid\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/12\/14\/importance-of-making-your-business-more-local-friendly-online\/\" target=\"_self\"> <span class=\"eltd-btn-text\">Continue reading<span class=\"eltd-button-hover-text\">Continue reading<\/span><\/span> <\/a><\/p>\n<div class=\"eltd-post-info-comments-holder\"><a class=\"eltd-post-info-comments\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/12\/14\/importance-of-making-your-business-more-local-friendly-online\/#respond\" target=\"_self\">0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article id=\"post-1518\" class=\"post-1518 post type-post status-publish format-standard has-post-thumbnail hentry category-newsworthy eltd-appeared\" style=\"margin-top: 71px;\">\n<div class=\"eltd-post-content\" style=\"padding-top: 26px;\">\n<div class=\"eltd-post-header\">\n<div class=\"eltd-post-header-left\">\n<div class=\"clearfix eltd-date-holder\">17Nov<\/div>\n<\/div>\n<div class=\"eltd-post-header-right\">\n<h3 class=\"eltd-post-title\"><a title=\"Tips To Combine SEO With Content Marketing\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/tips-to-combine-seo-with-content-marketing\/\">Tips To Combine SEO With Content Marketing<\/a><\/h3>\n<div class=\"eltd-post-info clearfix\">\n<div class=\"eltd-post-info-category\" style=\"opacity: 1;\"><a href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/category\/newsworthy\/\" rel=\"category tag\">Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"eltd-post-image\"><a title=\"Tips To Combine SEO With Content Marketing\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/tips-to-combine-seo-with-content-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-post-image\" src=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing.jpg\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing.jpg 1100w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing-300x199.jpg 300w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing-768x510.jpg 768w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing-1024x680.jpg 1024w, https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/wp-content\/uploads\/2015\/11\/Tips-to-combine-Seo-with-content-marketing-822x545.jpg 822w\" alt=\"\" width=\"1100\" height=\"730\" \/> <\/a><\/div>\n<div class=\"eltd-post-text\">\n<div class=\"eltd-post-text-inner\">\n<div class=\"eltd-post-excerpt\">\n<p>Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing.<\/p>\n<p>Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content&#8230;<\/p>\n<\/div>\n<p><a class=\"eltd-btn eltd-btn-default eltd-btn-solid\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/tips-to-combine-seo-with-content-marketing\/\" target=\"_self\"> <span class=\"eltd-btn-text\">Continue reading<span class=\"eltd-button-hover-text\">Continue reading<\/span><\/span> <\/a><\/p>\n<div class=\"eltd-post-info-comments-holder\"><a class=\"eltd-post-info-comments\" href=\"https:\/\/digitalrepublik.com\/digital-marketing-newsletter\/2015\/11\/17\/tips-to-combine-seo-with-content-marketing\/#respond\" target=\"_self\">0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>\/* Mar 15 : Here is all what you need to know about this new Developement Image Missing *\/<\/p>\n<p>\/* Jan 15 : How Google Changed the SEO Market Image Missing *\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11May Optimising Your Paid Search Lead to Sales Ratio Newsworthy In the past, sales leads were obtained by presenting content[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2089","page","type-page","status-publish","hentry"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/comments?post=2089"}],"version-history":[{"count":8,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2089\/revisions"}],"predecessor-version":[{"id":3666,"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/pages\/2089\/revisions\/3666"}],"wp:attachment":[{"href":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/wp-json\/wp\/v2\/media?parent=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}