{"id":2040,"date":"2017-09-21T09:02:08","date_gmt":"2017-09-21T09:02:08","guid":{"rendered":"http:\/\/digitalrepublik.com\/approval\/drgazette\/?page_id=2040"},"modified":"2019-07-11T12:54:48","modified_gmt":"2019-07-11T12:54:48","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.digitalrepublik.com\/digital-marketing-newsletter\/marketing-strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"
\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Why you need influencers as part of your marketing strategy<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
We live in a digital world \u2013 there’s no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Top 10 marketing Tips this Holiday Season by Ronika Shah, Group Account Director, Digital Republik<\/a><\/h3>\n
\n
In News<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs 25,000 crore was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.<\/p>\n

With the government’s…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Shaping Your Mobile Marketing Strategy<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.<\/p>\n

What’s…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Shaping Your Mobile Marketing Strategy<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.<\/p>\n

What’s…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
12Nov<\/div>\n<\/div>\n
\n

Your Guide to New Age Email Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Best <\/a><\/div>\n
\n
\n
When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
12Nov<\/div>\n<\/div>\n
\n

Now, Shop Straight from Instagram<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Instagram <\/a><\/div>\n
\n
\n
Instagram is loved. The popular photo-sharing application has millions of users who share life and food updates regularly. People are addicted to staying up to date on their friends’ lives, and Instagram helps them do this with ease. But, the humble photo-sharing app isn’t just for family and friends anymore. Brands too have jumped on the band wagon, and 50% of users follow at least…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
12Nov<\/div>\n<\/div>\n
\n

Shaping Your Mobile Marketing Strategy<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Mobile <\/a><\/div>\n
\n
\n
\n

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.<\/p>\n

What’s…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
12Nov<\/div>\n<\/div>\n
\n

The Art & Science of Storytelling in the Digital world<\/a><\/h3>\n
\n
In News<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"The <\/a><\/div>\n
\n
\n
\n

Social media can make or brake a business before it gets off the ground<\/p>\n

Click here to read more…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
12Nov<\/div>\n<\/div>\n
\n

Top 10 Marketing Ideas for this Holiday Season<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Holiday <\/a><\/div>\n
\n
\n
\n

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.<\/p>\n

With the government’s…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
10Oct<\/div>\n<\/div>\n
\n

Tips and Tricks to Gain Referrals<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Customer <\/a><\/div>\n
\n
\n
Brands often forget the importance of proactively working on their \u201crefer-ability\u201d. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don\u2019t want to hear what they should be buying from slick salesmen or loud advertisements \u2013 they want to hear from people they know and trust. That\u2019s where…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
10Oct<\/div>\n<\/div>\n
\n

Why You Need LinkedIn for B2B Marketing<\/a><\/h3>\n
\n
Sector Spotlight<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Linkedin <\/a><\/div>\n
\n
\n
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
10Oct<\/div>\n<\/div>\n
\n

Startup Marketing : 10 Things to Watch Out For<\/a><\/h3>\n
\n
In News<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Startup <\/a><\/div>\n
\n
\n
\n

Starting your own business could be the best or worst decision you make in your career. It could be extremely rewarding on the one hand, but also rather stressful on the other. Your company will make demands on your focus and time unlike any you\u2019ve experienced before, but in the end, whether you succeed or fail, it should all be worth it.<\/p>\n

While many factors go…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
10Oct<\/div>\n<\/div>\n
\n

The Secrets of What We Share on Social Media, and Why<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Advantages <\/a><\/div>\n
\n
\n
From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable \u2013 it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
10Oct<\/div>\n<\/div>\n
\n

The Secrets of What We Share on Social Media, and Why<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Advantages <\/a><\/div>\n
\n
\n
From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable \u2013 it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
13Sep<\/div>\n<\/div>\n
\n

Behavioural Targeting Just Went a Step Further with Snapchat<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Snapchat <\/a><\/div>\n
\n
\n
In today’s world, if you don’t have a digital presence, it’s almost as if you can’t be taken seriously. From pre-teens to MNCs, everybody spends some amount of time every day ensuring that their digital presence is being felt by the right kind of people. Keeping this in mind, it’s only natural that advertising too has gone digital. It should come as no surprise then…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
13Sep<\/div>\n<\/div>\n
\n

Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik<\/a><\/h3>\n
\n
In News<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Essential <\/a><\/div>\n
\n
\n
\n

My 4 Frequently Used Apps:<\/p>\n

Evernote:<\/p>\n

“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.<\/p>\n

Evernote product features have helped me become more productive, by consolidating my day all in one place.<\/p>\n

From my Meeting and Strategy Notes, to tasks and…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
13Sep<\/div>\n<\/div>\n
\n

Up Your Business\u2019s Ante with Instagram Stories<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Instagram <\/a><\/div>\n
\n
\n
Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known as Instagram Stories. This very talked about feature allows users to share, in the format of a slideshow, videos and photos that will disappear after 24 hours. Such a posting on social media has an ephemeral quality which makes the ‘story’ all the more precious…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
15Aug<\/div>\n<\/div>\n
\n

No More \u2018One-Size-Fits-All\u2019 Marketing! Make way for Personalized Marketing<\/a><\/h3>\n
\n
In News<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Personalized <\/a><\/div>\n
\n
\n
Picture this: You are at a clothing store with the most fashionable ensembles you\u2019ve ever seen! You rush to the shelves, ecstatically picking up one clothing after the other thinking \u2018this will make me a head turner\u2019, only to realize they do not even have a sock available in your size\u2026
\nDid we just hear a heartbreak?If the clothes you seek shouldn\u2019t be ‘One-Size-Fits-All’, why should…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
15Aug<\/div>\n<\/div>\n
\n

Why You Need LinkedIn for B2B Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Linkedin <\/a><\/div>\n
\n
\n
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
15Jul<\/div>\n<\/div>\n
\n

Tips and Tricks to Gain Referrals<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Customer <\/a><\/div>\n
\n
\n
Brands often forget the importance of proactively working on their \u201crefer-ability\u201d. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don\u2019t want to hear what they should be buying from slick salesmen or loud advertisements \u2013 they want to hear from people they know and trust. That\u2019s where…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
15Jul<\/div>\n<\/div>\n
\n

Why You Need Influencers as Part of Your Marketing Strategy<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Influencer <\/a><\/div>\n
\n
\n
We live in a digital world \u2013 there’s no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
15Jul<\/div>\n<\/div>\n
\n

The Secrets of What We Share on Social Media, and Why<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Social <\/a><\/div>\n
\n
\n
From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable \u2013 it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
16Jun<\/div>\n<\/div>\n
\n

Go Beyond Offering \u2018Discounts\u2019 to your e-Shoppers<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"E-Commerce <\/a><\/div>\n
\n
\n
\n

In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros.<\/p>\n

By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million.<\/p>\n

E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
16Jun<\/div>\n<\/div>\n
\n

Convert More Leads with a Good Landing Page<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
You’ve worked on social media campaigns, you’ve bought Google ads, you’ve worked on pay per click (PPC) campaigns, and you’ve sent out dozens of enticing emails to potential clients. They click on the link you’ve put in a blinking red box, and then land on your company’s home page. For months on end, you have a high click-through rate (CTR) but little to no conversions…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
11May<\/div>\n<\/div>\n
\n

Your Guide to New Age Email Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Tips <\/a><\/div>\n
\n
\n
When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
11May<\/div>\n<\/div>\n
\n

The Advent of Snapchat Marketing<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Snapchat <\/a><\/div>\n
\n
\n
When Snapchat was launched in 2011, it became famous for its USP of allowing us to share photos and videos that disappeared once you viewed them for a few seconds. Over the years, the app has steadily grown in popularity, and in 2014 it became the fastest growing app in the world, with a 56% growth rate. In India however, the app hasn\u2019t yet broken…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
11May<\/div>\n<\/div>\n
\n

Optimising Your Paid Search Lead to Sales Ratio<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Paid <\/a><\/div>\n
\n
\n
In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone…<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
11May<\/div>\n<\/div>\n
\n

Small Businesses Go Big on Social Media Marketing<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Social <\/a><\/div>\n
\n
\n
More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.
\nA whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.Facebook plays a major role in…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
5Apr<\/div>\n<\/div>\n
\n

The Importance of Responsive Design in Email Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Responsive <\/a><\/div>\n
\n
\n
We live in the on-the-go era. Everything from shopping to bill payments has made its way from our desktops to our mobile devices. There\u2019s no reason online marketing should be left out of this movement. It\u2019s the norm to see people catching up on the news or checking their email on their daily commute. However, while emailers have been around for some time now, responsive…<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
5Apr<\/div>\n<\/div>\n
\n

Little known ways to survive Instagrams New Algorithm<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Advertising <\/a><\/div>\n
\n
\n
The controversial new algorithm was criticized from start itself. It was labeled as ‘The Death of Brands on Instagram’ even before it came into effect. Regular instagrammers, Instagram influencers and brands ate their heart out over the new update. They asked (or literally begged) to their followers to turn on their post notifications. Everyone is fretting about the change in Instagram even though they have…<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
5Apr<\/div>\n<\/div>\n
\n

Influencers Marketing 101 \u2013 Everything You Need to Know<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Influencer <\/a><\/div>\n
\n
\n
\n

The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we’re here to help you do just that.<\/p>\n

Why Influencer Marketing?
\nOne…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
5Apr<\/div>\n<\/div>\n
\n

Make Social Media your Ally & turn Complaints to Compliments!<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Social <\/a><\/div>\n
\n
\n
As the great Taylor Swift once sang, “Haters gonna Hate, Hate, Hate”, funny as it is, even Brands have to bear a customer or two’s brunt online. They can come in the form of honest long form write ups or a snarky comment. They can also be fake complaints planted by your ‘industry well-wishers’! But one thing is for sure, there\u2019s just no escaping a…<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
5Apr<\/div>\n<\/div>\n
\n

Debunking the three Myths of Affiliate Marketing<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Affiliate <\/a><\/div>\n
\n
\n
\n

Since the birth of Google, every internet junkie has one dream: To wake up one fine morning, open their laptop, and just watch the sales roll in.<\/p>\n

While the internet has changed our means of communication & levelled the playing field, it has also provided the budding entrepreneurs an opportunity to pursue a life of \u2018Autonomy & Abundance.\u2019<\/p>\n

Now every marketer knows that building a sustainable online…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
8Mar<\/div>\n<\/div>\n
\n

Marketing Automation \u2013 Know the basics of one of the hottest trend of 2016<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Marketing <\/a><\/div>\n
\n
\n
\n

If you’re a marketer, then you’ve heard about the rising star in town – Marketing Automation. Marketing Automation basically refers to the software that exists with the goal of automating marketing actions.<\/p>\n

So what is Marketing Automation?<\/p>\n

Marketing Automation is a category of technology which allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Many…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Feb<\/div>\n<\/div>\n
\n

The New \u2018Conversion\u2019 Secret Weapon \u2013 Video Marketing<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Video <\/a><\/div>\n
\n
\n
\n

The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy.<\/p>\n

While it was always obvious that the customer (\u2018audience\u2019) is less interested in what Brands are trying to \u2018sell\u2019 to her, & more interested in knowing\u2018what’s in it for me\u2019; Video Marketing has now become the \u2018secret weapon\u2019 for marketers globally…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
9Jan<\/div>\n<\/div>\n
\n

What 2016 Holds For Video Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"Video <\/a><\/div>\n
\n
\n
Question: What is the most convincing invitation to take action on the Web?
\nAny guesses?Let us answer that for you. It definitely has to be the Play button. Agreed?<\/p>\n

2015 was undoubtedly the year of Video Marketing. Somewhere in the range of 96% of B2B advertisers are presently utilizing video for drawing in groups of onlookers & standing out enough to be noticed in a swarmed market.<\/p>\n

Video…<\/p>\n<\/div>\n

Continue reading<\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Email Marketing: Striking The Right Balance Between Content And Product Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

Times have changed & so has the importance that we accord to certain practices. Take E-mail marketing for example, over the last few years Email marketing has somewhat lost its first place in the popularity contest to its cooler younger brother social media.<\/p>\n

However, research shows that e-mail marketing is still one of the most powerful way to reach your audience & drive conversions on a…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Importance Of Making Your Business More Local Friendly Online<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

Over the past few years, with the rise in Internet penetration & smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO, it is quite different.<\/p>\n

What is Local SEO?<\/p>\n

Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
14Dec<\/div>\n<\/div>\n
\n

Tips To Enhance Your Real-Time Marketing Strategy For Social Media<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

Real-time marketing is marketing which is performed “on-the-fly” to determine the best way to approach a particular customer at a particular time and place. For example, when there is a popular trend on social media or a large-scale event happening around the world and a brand joins the conversation and pushes it forward that is known as real-time marketing.<\/p>\n

The earliest example of real-time mass marketing…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
17Nov<\/div>\n<\/div>\n
\n

Tips For An Effective Mobile App Marketing Strategy This Diwali<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
With the holiday season right around the corner, it is important for brands to get the right mobile marketing strategy in place. While coming up with an effective strategy, it is imperative that brands first determine the goal of their app, i.e. what do they want the user to do in their app? Is their objective to increasing engagement, drive sales or something else? And…<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
17Nov<\/div>\n<\/div>\n
\n

Tips To Combine SEO With Content Marketing<\/a><\/h3>\n
\n
Newsworthy<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"\" <\/a><\/div>\n
\n
\n
\n

Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing.<\/p>\n

Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content…<\/p>\n<\/div>\n

Continue readingContinue reading<\/span><\/span> <\/a><\/p>\n

0 Comments<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
\n
\n
\n
\n
17Nov<\/div>\n<\/div>\n
\n

Realize The Power Of Dreams Through Honda\u2019s Video \u2013 \u2018Paper\u2019<\/a><\/h3>\n
\n
What’s Buzzing<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n