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May 2021

18 May

Leveraging the Power of Digital Media for Employer Branding

In this digital era, team building has transitioned a lot. However, most companies/Startups are not leveraging social media to augment their HR strategies. With social media being such an integral part of everyone’s life, personally and professionally, companies have the opportunity to explore ways to leverage social media platforms to increase employer branding. Companies could be going a step ahead in the hiring process by showcasing the...
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18 May

Remarketing: How frequency leads to familiarity!

How often do we search for good hotels and deals when planning a weekend escape? Also, how often have you seen ads by similar websites just within a few hours of browsing them? The customer journey begins with awareness, is fuelled by interest and desire but does not necessarily end with a purchase. Data reveals that about 30% of customers show complete interest in the product...
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