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February 2021

25 Feb

Top 5 essentials for E-commerce Site Search in 2021

For navigation and conversions, e-commerce website search is important. It should be focused on characteristics, data, and measurability to pick the right provider.Some industry reports predict that site search will be used by approximately a third of online shoppers. Consumers who know and look for what they want are likely to have more purchasing intent. A shopper that searches on-site is 5 or 6 times more...
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25 Feb

3rd Digital Marketing Sin by Start-ups

This is perhaps a ‘sin’ committed by the ‘savvy-entrepreneur’. The one that knows the power of social media, has dabbled in it in the past and understands – to some extent on the utility value to her brand. Such an Entrepreneur may commit this sin unknowingly, but unfortunately a great many of them commit it with all good intentions. They believe that they “got this”...
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25 Feb

B2C Digital Marketing Trends in 2021

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...
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