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January 2020

13 Jan

A Digital Marketing Guide for your Franchise

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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13 Jan

Why You Need LinkedIn for B2B Marketing

Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
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13 Jan

TikTok – Digital Marketing Trend

A China-based start-up Byte Dance became the first to crack the US market with its video production app. TikTok is the most downloaded mobile application in the past two years. TikTok is mobile-friendly which makes it convenient for the users, coupled with its creative lean and digestible bite-sized content. These are elements that have propelled the platform's colossal success in recent times. While other digital...
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13 Jan

Digitization in the Travel and Tourism Industry

Travel and Tourism industry go hand in hand with Digital Marketing. The new generation of travellers no longer just rely on local agencies to help them decide their itinerary. Gen Zersare getting inspiration online via various channels including Facebook, YouTube, Instagram and many other travel channels. The travel industry has adapted well on the realm of the digital world to increase their brands' awareness and...
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13 Jan

Top 5 Healthcare Marketing Tips for 2020

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...
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