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October 2019

12 Oct

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 Oct

Emerging trends within the online home furnishing industry

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...
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12 Oct

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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12 Oct

WhatsApp for Business – The New Marketing Medium

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WhatsApp for Business - The New Marketing Medium What is WhatsApp? WhatsApp is a free mobile app that allows you to chat with other WhatsApp users, without text message charges. The app not only lets you send text messages for free but also lets you share files and images, GIFS, videos, and supports free video and voice calls.   What is WhatsApp Marketing? First let’s understand what is WhatsApp Marketing....
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12 Oct

How Social Media impacts your SEO? – 6 things you don’t know

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How Social Media impacts your SEO? - 6 things you don’t know   Social Media Marketing is a form of marketing where the brand, product or service on the internet utilizes social networking website as a marketing tool. The goal of social media marketing is to provide content that users will share with their social network to help a company increase their brand exposure, build their...
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