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May 2019

12 May

Facebook Groups: New Era Of Digital Marketing?

Facebook shifted its focus from connecting with old friends and meeting new people with the same interest to generating revenue from Facebook ads. There are over 2 billion active users on Facebook which is more than the human population of many countries. With such an immense base of active users, Facebook kept generating revenue through ads, its number one priority rather than user-generated engagement from...
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12 May

A Digital Marketing Guide for your Franchise

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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12 May

Content Strategy: A necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 May

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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