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February 2019

19 Feb

The Growth of the Healthcare Industry with Digitalization

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...
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19 Feb

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
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19 Feb

5 need to know tools for lead generation through social media

With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...
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19 Feb

Important objectives brands should know about micro influencers

The whole concept of micro - influencer engagement is very essential in the marketing field. Marketing agents who comprehend the impact of influencers on businesses generally also pay heed to micro-influencer marketing. The manner in which micro-influencers use their portal is of utmost importance.   Long Term Perspective: At present very few influencers earn their annual income from their work as an influencer, most of the micro-...
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19 Feb

YouTube Stories – Redundant or Essential?

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...
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