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October 2017

12 Oct

Content Marketing – The underdog that is catching up

“Content Marketing is the future.” If you’re in the marketing space, you’ve probably heard this. Ever stopped to wonder why though? Before you’re overwhelmed with numbers, reasons, and lists, let’s understand what Content Marketing really is. Content marketing is the process of developing, executing, and delivering the content needed to create, nurture, and grow a company’s customer base. Many cite the 1895 launch of John Deere’s ‘The...
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12 Oct

The Need of the Hour – Online Reputation Management (ORM)

ORM is the process of improving brand image and building trust in customers, it also strives to eliminate any negative media harming the reputation of the firm. In today’s time we can see that most of the millennial generation use social media as a platform for everything from reading the news to buying clothes. Social Media has made communication much easier and Marketing much more cost...
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12 Oct

Tinder Swipes Right to Advertising

Surely, everybody today is familiar with Tinder. The ‘swipe right’ and ‘swipe left’ phrases have become a part of our daily lingo. With a user base of over 50 million, it is no surprise that digital marketing agencies have already approached the application with advertising. Tinder is one of the most popular applications used by millennials, and a great platform for brands to connect with...
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12 Oct

Healthcare Marketers Secret Weapon – The Phone

A phone was originally a device used to make calls and communicate with one another. Over the years, technology has made this piece of communication so advanced, that one can do almost anything and everything through a phone! With all kinds of professions and sectors turning their heads towards digital and social marketing, The Healthcare Market too can use the mobile phone as its secret weapon...
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12 Oct

Ways Travel Brands Can Improve the Customer Experience

As we all know, the travel industry is highly dependent on customer experience. Every company involved in the travel industry must ensure that its customers receive a satisfying service. In a survey conducted by DMA, about 59% of participants stated that they choose a travel company based on its value for money, while 58% choose a travel company based on the customer service. It is...
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