“Content Marketing is the future.” If you’re in the marketing space, you’ve probably heard this. Ever stopped to wonder why though?
Before you’re overwhelmed with numbers, reasons, and lists, let’s understand what Content Marketing really is. Content marketing is the process of developing, executing, and delivering the content needed to create, nurture, and grow a company’s customer base.
Many cite the 1895 launch of John Deere’s ‘The...
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