September 2017

Influencer marketing is one of the fastest growing segments in marketing for brands today. Influencers on social media have an impact on the purchasing decisions of their followers. This makes influencer marketing a more affordable medium for brands, as compared to traditional media channels. The community of followers that influencers have follows its recommendations closely. Conventional marketing methods such as TV commercials and print ads are...

Search engine optimization (SEO) is simply the process of obtaining website traffic from “free” or “organic” search results in search engines like Google or Bing. All search engines have primary search results that are ranked based on what the search engine considers most relevant to users. These are called organic results, because they are free and not driven by paid advertisements. Search engine optimization helps maximize the...