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September 2017

22 Sep

ROI of Influencer Marketing

Influencer marketing is one of the fastest growing segments in marketing for brands today. Influencers on social media have an impact on the purchasing decisions of their followers. This makes influencer marketing a more affordable medium for brands, as compared to traditional media channels. The community of followers that influencers have follows its recommendations closely. Conventional marketing methods such as TV commercials and print ads are...
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22 Sep

Why do Brands Still Underfund SEO?

Search engine optimization (SEO) is simply the process of obtaining website traffic from “free” or “organic” search results in search engines like Google or Bing. All search engines have primary search results that are ranked based on what the search engine considers most relevant to users. These are called organic results, because they are free and not driven by paid advertisements. Search engine optimization helps maximize the...
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22 Sep

Customer Stalking Done Right

Approximately $16 Billion was spent on digital marketing in 2016. With the promise of big data being able to provide true people-based marketing, the yearly expenditure for companies continues to increase. A major problem is that the paid search continues to be a relatively anonymous channel. Marketers bid on keywords, which can imply intent but are still anonymous. Without a comprehensive view of the individual,...
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22 Sep

The Holiday Season Social Marketing Guide

Holidays are that time of the year when people are ready to spend their money to buy new outfits, accessories and luxury items. What’s better than sitting at your own house and buying new stuff with the click of a button? On top of that, lucrative offers and sales by online companies through different holiday marketing campaigns make social media the best platform to purchase...
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22 Sep

Why Instagram Stories is more Preferred than Snapchat Marketing

In the contemporary and neoteric world of technology, updates on existing methods of digital marketing and communication continue to take place. This brings us to the discussion of two powerful tools of social media- Instagram and Snapchat. Stories are essentially pictures or videos that can be seen for a period of twenty four hours and then disappear. Instagram stories are pictures or videos you can edit...
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