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April 2017

15 Apr

Why these 3 Franchisees Worked- and this 1 Didn’t

What is Franchising? Franchising is an increasingly popular method of entrepreneurship in the 21st century. By using the brand, goodwill, processes, and marketing power of a reputed business, franchising allows an individual to get his business running much faster than by building up the brand himself. The Indian franchise industry alone is worth a little over 25 billion USD with over 3000 brands A big advantage of...
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15 Apr

Influence. Engage. Repeat.

A whopping 122 Million people in India use browsers with in-built adblockers in India. Today, Adblocking has grown by almost 90% as compared to 2015. This just goes to show how much people hate receiving unwarranted ads, relevant or not! However, this resentment towards such forms of advertising has created an alternate medium of creating touch points with customers. This medium is cool, quirky, organic...
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15 Apr

Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets. What's...
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15 Apr

A Gift for the B2B Industry: Digital Amplification of Trade Shows

Those who don’t know the B2B world would think that trade shows are saddled with poor reputation and an element of ‘annoyance’ or ‘repetition’. For those in the industry, you know that trade shows are the bread and butter of B2B. Trade shows have evolved from endless rows of booths and foldable tables to an activity with a special trade show marketing strategy team assigned to...
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