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February 2017

5 Feb

Why your product needs a video “trailer”

What’s Trending
Search Engine Optimization has been changing drastically over the years, but if 2017 has brought with it any solid tips, an essential one is: If you want your company to stand out in the crowd, you need to start video optimization! Let's consider your product or service to be a movie. In all likelihood, the movie is great but people don't know about it. Print ads...
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5 Feb

Putting Health (Online) First

Sector Spotlight
In a world where symptoms of an illness are first looked up online in order to find a solution, where the internet is trusted as much a doctor is, the healthcare industry proceeds rapidly to have a more hands-on approach to digital marketing. Healthcare digital marketing is important as the bounds of marketing are widening and as phones and computers are easily accessible, people acquire most...
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5 Feb

Embracing multiple languages in your SEO

Featured
Multilingual SEO, as the name suggests, is when one offers optimized website content in a variety of languages. Before getting into the concept of Multilingual SEO, let's take a second to understand the dynamics of the internet in 2017 - Every minute Google receives more than 4 million search queries There are over 1 billion active websites online Well over 2 trillion search queries have...
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5 Feb

Convert More Leads with a Good Landing Page

Best Practice
You've worked on social media campaigns, you've bought Google ads, you've worked on pay per click (PPC) campaigns, and you've sent out dozens of enticing emails to potential clients. They click on the link you've put in a blinking red box, and then land on your company's home page. For months on end, you have a high click-through rate (CTR) but little to no conversions...
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