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January 2017

12 Jan

Video Marketing, the new conversation secret weapon

The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy. While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what's in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally...
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12 Jan

Here is our version of the Mannequin Challenge #RaiseHell

Internet is one thing, which keeps coming up with new fads every week! After ALS Ice bucket challenge, Bottle Flip & Dubsmash, yet another craze has taken the internet millennials by rage. This time it’s a challenge called as the 'Mannequin Challenge'. The Mannequin Challenge (TMC) is a participatory video fad in which a group of people are shown posing stock-still for the camera while music...
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12 Jan

How Education Sector is Leveraging Social Media

Social Media, a key marketing platform for almost every industry trying to reach out to its respective target audiences, is the perfect platform for the Education Sector. Social Media in Education go hand in hand. With the abundant availability of its primary target audience, the Millennial, every Educational Organization is trying to make its mark on Social Media! So here are some compelling stats that...
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12 Jan

Influencer Marketing 101 – Everything You Need to Know

The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we're here to help you do just that. Why Influencer Marketing? One...
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