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December 2016

14 Dec

Re-defining Loyalty in the Digital Era

A study by Accenture showed that in today's day and age, 46% of customers are far more likely to change providers than they would have been 10 years previously. Nielsen found that up to 78% of people are not loyal to one specific brand. So are we really creatures of habit? We usually like what is familiar and known to us and most of us...
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14 Dec

Why you need influencers as part of your marketing strategy

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...
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14 Dec

Top 10 marketing Tips this Holiday Season by Ronika Shah, Group Account Director, Digital Republik

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs 25,000 crore was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. With the government's...
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14 Dec

How some B2B Brands Increase Sales through their Websites

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand's website. With B2B e-commerce expected to hit 12 trillion USD...
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14 Dec

Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets. What's...
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