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October 2016

10 Oct

Tips and Tricks to Gain Referrals

Brands often forget the importance of proactively working on their “refer-ability”. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don’t want to hear what they should be buying from slick salesmen or loud advertisements – they want to hear from people they know and trust. That’s where...
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10 Oct

How Social Media Can Impact the Healthcare Industry

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...
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10 Oct

Why You Need LinkedIn for B2B Marketing

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
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10 Oct

Startup Marketing : 10 Things to Watch Out For

Starting your own business could be the best or worst decision you make in your career. It could be extremely rewarding on the one hand, but also rather stressful on the other. Your company will make demands on your focus and time unlike any you’ve experienced before, but in the end, whether you succeed or fail, it should all be worth it. While many factors go...
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