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December 2014

12 Dec

Twitter Unveils Features to Attract New Users

Twitter CEO Dick Costolo said the company will unveil products to attract new users and others who don't normally pay attention to the micro blogging service, as it works to extend its reach beyond the base of regular users. Mr. Costolo said at the company's first analyst day in San Francisco that Twitter will roll out an "instant timeline" to "remove all that friction for new users." The...
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12 Dec

With Techwire, Facebook wants to be your tech news powerhouse

Like FB Newswire, Techwire is powered by Storyful, which will share newsworthy content from tech influencers on Facebook — including embeddable photos, videos and status updates that journalists can use for their own content. Storyful, which News Corp. purchased for $25 million in December, verifies such posts for accuracy. As with Newswire, the mission of Techwire is to raise Facebook's profile as a news dissemination vehicle.Since Twitter is better...
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12 Dec

New Civic Type R Film Brings To Life Honda’s ‘Other Side’

A new interactive online film from Honda was launched on 30th October, bringing to life the brand’s ‘other side’ ahead of the hotly-anticipated launch of the new Civic Type R in 2015. Honda is renowned for its reputation of engineering excellence, technology and reliability. But it’s the brand’s other side, born from a racing heritage and thirst for innovation, which this campaign heroes. During 2015 Honda will...
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12 Dec

The World’s Longest Tweet: Powered By Urzza

Twitter users have always been limited to share their thoughts within 140 characters. But someone has finally broken free from this condition. In an attempt to connect to its audience digitally, a brand has managed to generate the longest tweet ever. Urzza, the latest entrant in the energy drinks market from the Bisleri International stable has managed to generate what it calls the longest tweet...
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12 Dec

Promotional Posts Face Penalty From Facebook

When it comes to business pages, Facebook has always had a tight fist over the operations. This time too, Facebook may crack down on business pages that use the ‘Click-bait’ approach for their organic posts. Yes, this means posts that may contain words like “Download NOW!”, “Buy it now!”, and similar content that come across as spam marketing will be in the line of fire...
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