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14Dec

How some B2B Brands Increase Sales through their Websites

Sector Spotlight

Tips To Increase B2B Sales

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand’s website.

With B2B e-commerce expected to hit 12 trillion USD…

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14Dec

Shaping Your Mobile Marketing Strategy

What’s Buzzing

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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12Nov

Now, Shop Straight from Instagram

Instagram Online Shopping Feature

Instagram is loved. The popular photo-sharing application has millions of users who share life and food updates regularly. People are addicted to staying up to date on their friends’ lives, and Instagram helps them do this with ease. But, the humble photo-sharing app isn’t just for family and friends anymore. Brands too have jumped on the band wagon, and 50% of users follow at least…

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12Nov

Shaping Your Mobile Marketing Strategy

What’s Buzzing

Mobile Marketing Strategy Tips

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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12Nov

The Art & Science of Storytelling in the Digital world

The Art & Science of Storytelling in the Digital world.

Social media can make or brake a business before it gets off the ground

Click here to read more…

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12Nov

Top 10 Marketing Ideas for this Holiday Season

What’s Buzzing

Holiday Marketing Ideas

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.

With the government’s…

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10Oct

How Social Media Can Impact the Healthcare Industry

Sector Spotlight

Social Media In Healthcare Industry

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare?

Sources say that over 40% of consumers claim that social media influences the…

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10Oct

Why You Need LinkedIn for B2B Marketing

Sector Spotlight

Linkedin For b2b Marketing

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…

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10Oct

Startup Marketing : 10 Things to Watch Out For

Startup Marketing

Starting your own business could be the best or worst decision you make in your career. It could be extremely rewarding on the one hand, but also rather stressful on the other. Your company will make demands on your focus and time unlike any you’ve experienced before, but in the end, whether you succeed or fail, it should all be worth it.

While many factors go…

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10Oct

The Secrets of What We Share on Social Media, and Why

What’s Buzzing

Advantages Of Social Media

From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable – it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to…

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13Sep

Behavioural Targeting Just Went a Step Further with Snapchat

Snapchat For Advertising

In today’s world, if you don’t have a digital presence, it’s almost as if you can’t be taken seriously. From pre-teens to MNCs, everybody spends some amount of time every day ensuring that their digital presence is being felt by the right kind of people. Keeping this in mind, it’s only natural that advertising too has gone digital. It should come as no surprise then…

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13Sep

Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik

Essential Apps For Marketers

My 4 Frequently Used Apps:

Evernote:

“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.

Evernote product features have helped me become more productive, by consolidating my day all in one place.

From my Meeting and Strategy Notes, to tasks and…

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13Sep

Email Marketing: The Long Running Champion in B2B Marketing

Sector Spotlight

Email Marketing For B2B

Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media marketing have the same outcome with this different, more mature audience? The answer is not in black and white. While it’s good to incorporate new marketing tactics and grow along with the changing digital landscape, some things are better left as is. If it isn’t…

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13Sep

Marrying Offline and Online, by Priyanka Shroff, COO, Digital Republik

Online And Offline Marketing Strategies

Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that digital marketing has overthrown traditional marketing whereas others feel it is just the flavour of the season. Well the truth is, the two coexist harmoniously and work together to expand your brand like never before.

In order to stand apart from the crowd and be remembered,…

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13Sep

Up Your Business’s Ante with Instagram Stories

What’s Buzzing

Instagram Stories

Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known as Instagram Stories. This very talked about feature allows users to share, in the format of a slideshow, videos and photos that will disappear after 24 hours. Such a posting on social media has an ephemeral quality which makes the ‘story’ all the more precious…

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15Aug

Facebook Upped Their Design- Now it’s Your Turn!

Facebook Page For Business

When Facebook started off in 2004, it was as simple as your name, your photo and your basic details. It has come a long, long way since then, and it continues to evolve and grow as time goes by. The reason that Facebook has been around so long and has beaten competitors like Orkut is this constant transformation that is driven by changes in technology…

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15Aug

How Social Media Can Impact the Healthcare Industry

Sector Spotlight

Benefits Of Social Media In Healthcare

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare?

Sources say that over 40% of consumers claim that social media influences the…

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15Aug

Why You Need LinkedIn for B2B Marketing

Linkedin For B2B Marketing

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…

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15Aug

The Future of Marketing with Facebook Live

What’s Buzzing

Facebook Live

Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing?

Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With…

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15Jul

The Secrets of What We Share on Social Media, and Why

What’s Buzzing

Social Media Advantages

From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable – it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to…

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15Jul

Facebook’s New Algorithm and What It Means for You

Facebook Trends

Since its takeoff in 2004, Facebook has always been on the lookout for ways to improve user experience, and has seen a number of modifications over the years. From the launch of the news feed and status updates in 2006 to the ‘like’ button in 2007, from numerous design updates to video view counts and click bait control, the Facebook algorithm is continuously evolving.

As long…

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15Jul

What You Can Learn from the B2B Digital Masters

Sector Spotlight

B2B Social Media Marketing

More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than…

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16Jun

What Digital Brings to B2B Marketing

B2B Content Marketing

Today, B2B marketing strategies are seeing a steady increase in the use of digital, and with good reason. Digital content marketing for B2B companies has proven to be far more effective than traditional advertising. The three best digital paths for brand building and lead generation are SEO, email marketing and social media, followed by other methods such as blogging and content marketing. However, with the…

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11May

Small Businesses Go Big on Social Media Marketing

What’s Buzzing

Social Media

More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.
A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.

Facebook plays a major role in…

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11May

Optimising Your Paid Search Lead to Sales Ratio

Paid Search Campaigns

In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone…

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11May

The Advent of Snapchat Marketing

What’s Buzzing

Snapchat Marketing Strategy

When Snapchat was launched in 2011, it became famous for its USP of allowing us to share photos and videos that disappeared once you viewed them for a few seconds. Over the years, the app has steadily grown in popularity, and in 2014 it became the fastest growing app in the world, with a 56% growth rate. In India however, the app hasn’t yet broken…

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5Apr

Little known ways to survive Instagrams New Algorithm

Advertising On Instagram

The controversial new algorithm was criticized from start itself. It was labeled as ‘The Death of Brands on Instagram’ even before it came into effect. Regular instagrammers, Instagram influencers and brands ate their heart out over the new update. They asked (or literally begged) to their followers to turn on their post notifications. Everyone is fretting about the change in Instagram even though they have…

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5Apr

4 Incredibly Inspiring Marketing Campaigns in Healthcare

Sector Spotlight

The healthy living, fitness, and nutrition space is undergoing a massive growth spurt. The biggest change is that there are new ‘healthy lifestyle’ consumers who are hungry for resources and information.

According to a Accenture study, which analyzed the performance of 17 of the world’s largest healthcare, fitness, nutrition, and healthy lifestyle brands over a five-year period, the consumer healthcare market is expected to grow to…

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8Mar

The Genesis of #ReGenesis

Prerana Anti Human Trafficking

Csr Campaign

Helping Victims Of Human Trafficking

Womens Day Campaign

International Womens Day

Corporate Social Program

Prerana Anti Trafficking

My Wings May Have Been Clipped, But I Will Rise.
Free from the Shackles, Like The Phoenix, I Will Rise.
Beyond all Ties, Only to Soar High…

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