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14Dec

How some B2B Brands Increase Sales through their Websites

Sector Spotlight
Tips To Increase B2B Sales
The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand’s website.

With B2B e-commerce expected to hit 12 trillion USD…

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14Dec

Shaping Your Mobile Marketing Strategy

What’s Buzzing
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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12Nov

Now, Shop Straight from Instagram

Newsworthy
Instagram Online Shopping Feature
Instagram is loved. The popular photo-sharing application has millions of users who share life and food updates regularly. People are addicted to staying up to date on their friends’ lives, and Instagram helps them do this with ease. But, the humble photo-sharing app isn’t just for family and friends anymore. Brands too have jumped on the band wagon, and 50% of users follow at least…

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12Nov

Shaping Your Mobile Marketing Strategy

What’s Buzzing
Mobile Marketing Strategy Tips
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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12Nov

Top 10 Marketing Ideas for this Holiday Season

What’s Buzzing
Holiday Marketing Ideas
Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.

With the government’s…

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13Sep

Behavioural Targeting Just Went a Step Further with Snapchat

Newsworthy
Snapchat For Advertising
In today’s world, if you don’t have a digital presence, it’s almost as if you can’t be taken seriously. From pre-teens to MNCs, everybody spends some amount of time every day ensuring that their digital presence is being felt by the right kind of people. Keeping this in mind, it’s only natural that advertising too has gone digital. It should come as no surprise then…

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13Sep

Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik

In News
Essential Apps For Marketers
My 4 Frequently Used Apps:

Evernote:

“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.

Evernote product features have helped me become more productive, by consolidating my day all in one place.

From my Meeting and Strategy Notes, to tasks and…

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13Sep

Email Marketing: The Long Running Champion in B2B Marketing

Sector Spotlight
Email Marketing For B2B
Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media marketing have the same outcome with this different, more mature audience? The answer is not in black and white. While it’s good to incorporate new marketing tactics and grow along with the changing digital landscape, some things are better left as is. If it isn’t…

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13Sep

Marrying Offline and Online, by Priyanka Shroff, COO, Digital Republik

In News
Online And Offline Marketing Strategies
Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that digital marketing has overthrown traditional marketing whereas others feel it is just the flavour of the season. Well the truth is, the two coexist harmoniously and work together to expand your brand like never before.

In order to stand apart from the crowd and be remembered,…

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13Sep

Up Your Business’s Ante with Instagram Stories

What’s Buzzing
Instagram Stories
Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known as Instagram Stories. This very talked about feature allows users to share, in the format of a slideshow, videos and photos that will disappear after 24 hours. Such a posting on social media has an ephemeral quality which makes the ‘story’ all the more precious…

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15Aug

Why You Need LinkedIn for B2B Marketing

Newsworthy
Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…

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15Aug

The Future of Marketing with Facebook Live

What’s Buzzing
Facebook Live
Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing?

Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With…

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15Jul

Facebook’s New Algorithm and What It Means for You

Newsworthy
Facebook Trends
Since its takeoff in 2004, Facebook has always been on the lookout for ways to improve user experience, and has seen a number of modifications over the years. From the launch of the news feed and status updates in 2006 to the ‘like’ button in 2007, from numerous design updates to video view counts and click bait control, the Facebook algorithm is continuously evolving.

As long…

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15Jul

What You Can Learn from the B2B Digital Masters

Sector Spotlight
B2B Social Media Marketing
More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than…

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16Jun

What Digital Brings to B2B Marketing

Uncategorized
B2B Content Marketing
Today, B2B marketing strategies are seeing a steady increase in the use of digital, and with good reason. Digital content marketing for B2B companies has proven to be far more effective than traditional advertising. The three best digital paths for brand building and lead generation are SEO, email marketing and social media, followed by other methods such as blogging and content marketing. However, with the…

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11May

Small Businesses Go Big on Social Media Marketing

What’s Buzzing
Social Media
More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.
A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.

Facebook plays a major role in…

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5Apr

Little known ways to survive Instagrams New Algorithm

Newsworthy
Advertising On Instagram
The controversial new algorithm was criticized from start itself. It was labeled as ‘The Death of Brands on Instagram’ even before it came into effect. Regular instagrammers, Instagram influencers and brands ate their heart out over the new update. They asked (or literally begged) to their followers to turn on their post notifications. Everyone is fretting about the change in Instagram even though they have…

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5Apr

4 Incredibly Inspiring Marketing Campaigns in Healthcare

Sector Spotlight
The healthy living, fitness, and nutrition space is undergoing a massive growth spurt. The biggest change is that there are new ‘healthy lifestyle’ consumers who are hungry for resources and information.

According to a Accenture study, which analyzed the performance of 17 of the world’s largest healthcare, fitness, nutrition, and healthy lifestyle brands over a five-year period, the consumer healthcare market is expected to grow to…

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