CMS is an Information Technology training division of CMS IT Services. They offer globally accepted certifications from Microsoft, Cisco etc. and are one of the largest testing partners for Red Hat in India.

With over 50+ training centers, over 500 employees & 200 certified trainers, over a million students trained, more than 100 corporate clients & a ISO certified-design and development center, CMS is ranked among the best hardware, networking, security and storage training institutes in the country.
THE OBJECTIVES
  • Build Brand and Service Awareness.
  • Distribute Leads uniformly across 55 centers all over India.
  • Connect with target Audience through various Course-Specific Campaigns.
  • Neutralize and seed comments to maintain Brand's Online Reputation.
  • Get more B2B leads for to create more CMS Franchisees in India.
What we did
  • Executed a well-thought strategy using online mediums - SocialMedia Marketing, Search Marketing, Email Marketing.
  • Defined their consumer's online search behaviour & accordingly strategized their Lead Generation activity.
  • 2-fold Search Strategy was drafted, where the immediate buyers & researchers were grouped, targeted through paid and organic search activity.
  • Neutralize and seed comments to maintain Brand's Online Reputation.
  • Created and managed their Internet Reputation by having an active presence on relevant Education Portals to balance out the negative comments
THE IMPACT
  • 1100+ Students Leads a Month
  • 500+ Franchisee Leads in one year
  • 25+ Keywords organically on 1st page of Google
  • 1 Lac+ Facebook Reach a Month
SNAPSHOTS
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